PR & search marketing

SUMMARY: Gaining brand awareness is a struggle for every marketer. Getting exposure for a new company in a niche segment poses extra challenges.

See how a marketer used a search-engine optimized press release to put a white paper in front of the perfect prospects and achieve a 75% clickthrough rate. Includes landing page test results. read the complete case study

SUMMARY: PDFs contain plenty of publishable content, but not all are created equal. If they’re image-based, the content can’t be indexed by search engines.

However, there are ways to get SEO benefits from PDFs. Here are 10 steps to optimize your PDFs so you can drive more traffic to your website. read the complete article

SUMMARY: For more than 60 years, PR News has been providing public relations and marketing executives with articles that go well beyond PR 101, breaking news or agency wins and losses. PR News’ website describes their articles as “quick yet deeply researched.” PR and marketing pros can contribute their own columns and articles or become sources themselves. Here’s how to build a relationship with Editor Courtney Barnes and pitch articles or ideas to her. read the complete interview