PR & search marketing

SUMMARY: Gaining brand awareness is a struggle for every marketer. Getting exposure for a new company in a niche segment poses extra challenges.

See how a marketer used a search-engine optimized press release to put a white paper in front of the perfect prospects and achieve a 75% clickthrough rate. Includes landing page test results. read the complete case study

SUMMARY: Marketing teams often focus tactics and goals in a particular channel, overlooking how these channels can complement one another. With a bit of planning, a campaign can harness the strategic value of email, search, social media and other outlets for a single purpose.

See how an online luggage retailer created a premium report based on a survey of e-newsletter subscribers and captured 5x more blog traffic. Includes six key tactics to combine the strengths of email, search, social media and PR. read the complete article

SUMMARY: You know about the major press release distribution sites, including Business Wire, Marketwire, and PR Newswire. But they can be costly if you have a small budget – up to $400 including membership and distribution fees for one release.

There are cheaper options out there – including some no-cost sites. PR director Daniel Durazo found these sites while working with a client whose budget didn’t fit the major sites. Reviews of the 13 sites he found include:
o Features of the site
o Upgrade options
o Tips for uploading press releases read the complete interview

SUMMARY: In this week’s chart, we’ll take a look at the outsourcing plans for key marketing functions including search engine optimization, email design and content development, social media and more.

You will learn what percentage of organizations are currently outsourcing various key marketing tactics and which tactics are the most likely to be outsourced in the future. read the complete article