Pr, Fame, Communications

SUMMARY: Gaining brand awareness is a struggle for every marketer. Getting exposure for a new company in a niche segment poses extra challenges.

See how a marketer used a search-engine optimized press release to put a white paper in front of the perfect prospects and achieve a 75% clickthrough rate. Includes landing page test results. read the complete case study

SUMMARY: Shorter subject lines get better results in email marketing campaigns. But what about story pitches to journalists, who are barraged with email?

Here is advice from a PR pro who experimented with subject lines to get editors’ attention. Includes tips for getting pitches past spam filters and read by journalists. read the complete article

SUMMARY: "The number of business-to-business (B2B) firms that started blogging in 2007 plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested effort and expected returns." view the complete research record

SUMMARY: A PR crisis can strike your company at any time - from an E. Coli outbreak to a medical malpractice lawsuit to a chemical spill. Having an emergency communications plan to cope with a calamity can limit the damage and safeguard your company's reputation. We talked to a crisis management pro who offered 7 steps you should take to prevent a possible disaster. read the complete interview

SUMMARY: Every Friday we update upcoming advertising, marketing and PR awards you can nominate yourself for, plus any open speaking gigs we hear about. Quick, free and fun: read the complete article

By Anne Holland, Content Director

Starting a blog is easy. Keeping a blog going for more than a few months is hard. If you are one of the relatively few, the proud, the multi-year bloggers, you should give yourself a gold medal for sustained effort above most people’s capacities.

However, is your hard work really paying off as much as it could?

Very few blogs are optimized for success. Here are the top 5 action items I’ve... read the complete blog post