MarketingSherpa Speaker Services

If you're looking for someone to present practical and engaging information about the latest in marketing, consider inviting our speakers to your events.

• Our speakers draw attendance - Are you looking for VPs, Directors and Managers of marketing who work in mid to large corporations to come to your event? Every week 237,000 of these marketing professionals read MarketingSherpa's latest research and Case Studies. They know and trust the MarketingSherpa brand, and they know our speakers.
• Proven, engaging speakers - Our speakers give marketers the analysis, inspiration, and instructions to improve their results. We are selective about where we send our speakers, because we make sure that the topics are specific to the needs of the venue.
• Easy to work with - We know how hard it is to plan an event with speakers. We've done many ourselves, so we'll work with you to make sure we meet your deadlines. We'll work with you to achieve your turnaround dates, whether you need a speaker months from now or weeks. All you need do is fill out our Request for speaker questionnaire, and we'll contact you within one business day.

Our speakers can provide the latest information on a number of topics, including but not limited to:

• B2B Lead Generation
• Consumer Marketing
• Online Publishing
• Email and Search Marketing
• Online and Offline Advertising
• Public Relations and more

Be sure to read some recent testimonials.
To contact us about a speaking engagement, fill out our Request for speaker questionnaire,

Biographies of Available Speakers

Director, Marketing and Business Development. Todd joined MarketingSherpa in 2008 and has directed successful launches of best-selling marketing research benchmark reports, industry leading marketing conferences and various regional workshops. He has also played a key role in MarketingSherpa's social media strategy, affiliate program, email program and list-growth initiatives. Business develop responsibilities include leading innovate projects with strategic partners to help them meet specific goals in lead generation, brand building and thought leadership.

Before MarketingSherpa, Todd was Marketing Director at The Kiplinger Washington Editors and National Institute of Business Management, marketing both B2B and B2C products. Todd got his start in specialized newsletter publishing industry with Thompson Publishing Group. Todd has twenty years marketing experience, with focus on direct-response marketing and business development.

Sergio Balegno is Research Director at MarketingSherpa. Sergio is the lead author of the 2010 Marketing Benchmark Reports on the topics of Social Media, Email and B2B. He researches, writes and frequently speaks about these topics at MarketingSherpa summits and professional training workshops, industry conferences and educational institutions including Harvard. He is a thought-leader responsible for the development of new methodologies that improve the performance of marketing programs and advance the careers of marketing professionals.

As principle analyst covering the topic of social media, Sergio created the Social Marketing ROAD Map, a systematic approach to mapping an effective social marketing strategy. He is also credited with developing the research model for Social Marketing Maturity. This model demonstrates the disparity in the performance of social marketing programs by organizations in each phase of the maturity lifecycle.

Sergio has worked in marketing since 1980, first on the brand-side as Vice President of Marketing in the airline industry, then on the agency-side as founding partner of a B2B communications firm that was an early innovator of digital marketing practices. He was also Managing Director of an online marketing consultancy. Sergio joined MarketingSherpa in 2008 and is a frequently quoted authority on the topic of online marketing research and best practices.

The Research Group at MarketingSherpa consists of knowledgeable analysts who conduct primary research on a broad range of marketing topics for the creation of benchmark reports, how-to handbooks, training curriculum and other research-based content.

Senior Analyst at MarketingSherpa covering search engine marketing (SEO and PPC), B2B marketing and social media. She is the lead author of the 2011 Search Marketing Benchmark Report, a speaker at MarketingSherpa and partner events, a MarketingSherpa newsletter columnist, and blog contributor, and a speaker for MarketingSherpa and partner webinars. Her research has been instrumental in the development of new media marketing practices.

Prior to joining MarketingSherpa, Jen managed search, social media and direct marketing campaigns for companies in the computer software industry, consumer retail, B2B services as well as nonprofit. Jen has been recognized for her successful experience specifically in the practice of search engine marketing programs targeting a wide variety of audiences.