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Stefan Tornquist is the research director for MarketingSherpa and the lead researcher in its Business to Business practice area. His team conducts primary research into many areas of marketing, producing a variety of reports, benchmarks and data points throughout the year. Their primary focus is the creation of MarketingSherpa’s Benchmark Guide series, currently covering the topics of email, search, ecommerce, online advertising, business technology marketing and online video.
Tornquist is a recognized authority in online marketing, and is frequently quoted in the trade and business press. His research and commentary are featured in the Wall St. Journal, BusinessWeek, AdAge and other major media outlets. He's been a guest on CNBC's Street Signs, NPR's Studio 360 and is a 'featured expert' in marketing-related video feeds from YourBusinessChannel (UK).
In addition to keynoting MarketingSherpa's own conferences and summits, Stefan frequently speaks at conferences and industry events. He has been a featured speaker at events held by the Advertising Research Foundation, Ad:Tech, the Direct Marketing Association, the Web Marketing Association, and many others. He also presents at numerous corporate events, including those of Informa (UK), Siemans, SolidWorks, MarketLive and WSI Corporate. In addition, Tornquist leads several webinars each month, discussing the findings of MarketingSherpa's research studies.
Prior to joining MarketingSherpa, Tornquist co-founded Bluestreak, the company that pioneered rich media and grew to become one of the industry's leading marketing technology providers. He also co-founded and ran marketing for technology start-ups 9th Square Inc. and Waterworks Interactive Inc. as well as his own marketing and public relations consulting company.
Sean Donahue
As Senior Reporter for MarketingSherpa, Sean Donahue is in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.
Prior to joining MarketingSherpa, Donahue was editor of Mainebiz, a bi-weekly magazine covering business and the economy of Maine. He also has covered business and technology as a staff writer for Business 2.0 magazine and was a reporter for Wired News.
Donahue received the Excellence in Journalism Award from the Society of Professional Journalists for in-depth reporting in 2000. He also contributed to a feature that was nominated for a Maggie Award from the Western Publications Association. While editor of Mainebiz, the newspaper was named Best Newspaper by the Alliance of Area Business Publications in 2006.
Jeanne Hopkins
As Chief Marketing Officer for MECLABS Group, Jeanne oversees all of the MarketingExperiments, MarketingSherpa and InTouch marketing programs. Prior to joining MECLABS Group in late 2007, Jeanne had been Senior Director of Marketing Programs and Communications at Symmetricom, a manufacturer of timing technology products for the telecommunications, government and IT markets. Jeanne has 20 years of experience with B2B and B2C companies in both sales and marketing positions. She has also worked for LEGO Systems, Hasbro (Milton Bradley board games & puzzles) and several other toy companies in various marketing management roles.
Sergio Balegno is a Senior Analyst on the MarketingSherpa Research team. He is currently involved with the creation of MarketingSherpa's Benchmark Guides and Special Reports on topics ranging from email marketing to Web 2.0.
Sergio is widely published on Internet marketing strategies and best practices, and an authority on optimizing sales effectiveness through research-based marketing process improvement.
Sergio's experience in marketing process optimization began in the early 1980's as architect of an initiative for improving regional airline flight schedule rankings on travel agency reservation networks. The marketing practices for improving flight schedule rankings that resulted from this initiative were very similar to the search engine optimization practices employed today.
Since that time, Sergio has headed a mid-size marketing and communications firm that became an early adopter in the practice of integrating the Internet with traditional marketing communications and branding strategies.
Prior to joining MarketingSherpa, Sergio was managing consultant of a boutique consulting practice that focused on B2B marketing process optimization and automation.