Learn How To Engage Bloggers, Journalists And Consumers Through Social Media
Search marketers are using press releases to improve their organic search listings. But there is so much more a press release can do, especially if you design it to appeal to social media networks.
MarketingSherpa's Social Media Webinar Training 'Engaging Bloggers, Journalists and Customers' (March 26, 2 - 3:00 p.m. EDT) will give you the practical information and tools you need to effectively engage bloggers, journalists, as well as your customers in relationship-building conversations. Plus, you'll learn how to create an effective social media press release.
What: Social Media Webinar Training: 'Engaging Bloggers, Journalists and Customers'
When: March 26, 2 - 3:00 p.m. EDT
Where: Online training at your desk
Why? During this one hour webinar, B-to-B and Consumer marketers will learn:
How social media is changing the way organizations communicate
How journalists are using social media in the practice of their craft
Which social media tactics B2B and B2C marketers are finding most effective
Why marketers are using social media to boost search rankings
5 principles of Social Media Releases
Receive bonus report: 'Social Media and the Changing Face of Public Relations' ($97 value)
Todd Defren, who specializes in Social Media strategies and is widely noted for creating the first Social Media templates for news releases and online newsrooms, will give you:
4 tips on how to create a social media release
3 ways to distribute a social media release
About the speakers:
Todd Defren, Principal, SHIFT Communications – Working in the PR industry for approximately 15 years, Defren specializes in Social Media strategies and is widely noted for creating the first Social Media templates for news releases and online newsrooms. In addition to speaking at venues such as The Conference Board, NewComm Forum, etc., Defren consults with clients such as Virgin Mobile, Johnson & Johnson, and RealNetworks regarding social media strategies. Defren blog PR-Squared is a leading industry voice that ranks among the Technorati "Top 5K," and in AdAge’s Power150.
Sergio Balegno, Senior Analyst, MarketingSherpa – Sergio Balegno’s research covers the topics of Social Media Marketing and PR, Email Marketing, and Business Technology Marketing for MarketingSherpa Benchmark Guides and Special Reports. He was the lead author for the just released ‘2009 Social Media Marketing and PR: Benchmarks and Best Practices’. Balegno is a frequent speaker about social media marketing at MarketingSherpa summits, industry conferences and online events.
Quotes:
"
Social media, as it relates to the practice of marketing and PR, is a rapidly emerging topic with continually evolving strategies and tactics. Todd and I want to help marketers and PR professionals better navigate through this new communications environment.
"
– Sergio Balegno, MarketingSherpa Senior Analyst and lead author of ‘2009 Social Media Marketing and PR: Benchmarks and Best Practices’
About MarketingSherpa
Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is a research firm publishing benchmark data and how-to guidance for marketing professionals.
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