MarketingSherpa Podcasts and Teleseminars

This is the new home for our MarketingYak podcasts and our on-demand teleseminars. You can either download them right from this page or you can subscribe to them.

MarketingYak Podcasts:

Interview with Hunter Boyle, Managing Editor, MarketingExperiments
Hunter Boyle has been testing the idea of sending campaigns at the brink of dawn and in the wee hours of the morning. The results were surprising, to say the least.

He provides insight about time-of-day emailing, the potential for geographical segmentation and other intriguing thoughts about increasing campaign response.

Interview with Michael Veit, Sr. Manager, Database Marketing & Measurement Group, RSA Security
Michael Veit is presenting at this year's B-to-B Demand Generation Summit the Case Study "Optimizing a Paid Search Marketing Program through Testing and Measurement." In this interview he talks about managing pay per click marketing campaigns and about developing an approach for testing that can deliver significant improvements for your search marketing campaigns.

Interview with Diana Voigt, Marketing Manager, HalloweenExpress.com
Diana Voigt talks about what she's learned over eight years of doing Halloween-themed email marketing. Diana provides insight into how marketers of all stripes can take advantage of the season, while incorporating its themes into their email campaigns that promote their normal line of products.
She shares advice about subject lines, design elements, the best Halloween season send times and major pitfalls to avoid.

Interview with Dawn Brister, Integrated Marketing Communications Manager, Cisco
Dawn Brister will be presenting the Case Study “Boosting Demand Generation by Revamping Your Awards Program: How Cisco Increased Entries by 59%.” In this interview she discusses different types of contests and how to evaluate the best ones for your marketing goals.  This year Cisco freshened its awards program and Dawn talks about different strategies to get around list fatigue, and ways to increase not only the quantity but the quality of contest entries.

Economy Taking Toll on Marketing Budgets
The downturn in the economy is making it tough on the marketing community - especially marketing budgets. What has changed since we released our Marketing During a Downturn report in February?

Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2009 survey of B-to-B and consumer marketers. Overall, 25 budgets are being cut for every spending plan getting a boost at larger companies - with the average decrease around 20%.

Interview with Jason Billingsley, VP Innovation, Elastic Path Software
Jason Billingsley talks about his B-to-B Demand Generation Summit presentation, "How an Integrated Social Media Program Doubled Lead Volume at Elastic Path Software." Jason provides insight into how marketers can take advantage of blogging, and tie their blogs into their marketing strategies. He brings with him the experience gained from launching a blog on a shoestring and making it the most subscribed eCommerce blog online.

MarketingSherpa's 2008-09 Business Technology Marketing Benchmark Guide
The 5th annual Business Technology Marketing Benchmark Guide is now available. Listen to MarketingSherpa's Research Director Stefan Tornquist talk about what's new in business technology marketing, who can benefit the most from the findings, and the special reports. This year's guide is our largest ever, designed to be one-half yardstick with benchmarks and standards for success and one-half inspiration with explorations of what's working, what's not and what's on the horizon.

How New CAN-SPAM Rules Affect Marketers
The FTC has just announced it has approved four new rule provisions to the CAN-SPAM Act of 2003. MarketingSherpa’s Senior Reporter Chris Heine discusses the changes with Jeff Mills, Director of Sales and Strategy at eROI. Listen to our podcast to discover how these changes will affect email marketers and what they’ll have to do differently to be in compliance. The provisions are expected to take effect this summer.

How Content Publishers Are Using Web 2.0
In conjunction with the release of MarketingSherpa’s kit “How content publishers can monetize Web 2.0,” Tad Clarke, MarketingSherpa Editorial Director, interviews Sean Donahue, Senior Editor for the ContentBiz newsletter, about current Web 2.0 usage. Sean shares some anecdotes from publishers about their experiences with Web 2.0: what it takes to set up and expand your Web 2.0 features and the advantages of using existing social networks to increase your base.

Interview with Paul Larsen, Payments & Operations Consultant
Paul Larsen is an independent credit card payment consultant who specializes in recurring billing strategies. He discusses the challenges that subscription companies are facing as well as practices and proven techniques to maximize the effectiveness of your recurring billing. Paul’s Selling Online Subscription Summit Case Study is titled “The Payments Minefield: Developing a Strategy for Success in a Softening Economy.”

Interview with Jon Eggleton, VP Acquisition Marketing, AG Interactive
Jon Eggleton’s speech at Selling Online Subscription Summit is “The Economy of Paid Search: When and How to use it for Maximum Effect.” Jon discusses the challenges AG Interactive faces with SEO and Paid Search, and how the emerging competition in the online ecard business impacts the company’s optimization efforts.

Interview with Jesse Lipson, CEO, ShareFile. Jesse Lipson provides a sneak peek to his Selling Online Subscription Summit Case Study presentation, which is about the development of his subscription business modeling tools and how these models can help in understanding the business and projecting future subscriber numbers.

Interview with Aaric Eisenstein, VP Publishing, Stratfor. Aaric talks about his Selling Online Subscription Summit Case Study presentation and how changing his target offers to a tired list helped boost sales substantially.

Subscribe to MarketingSherpa podcasts through:

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Teleseminars:

Presented by:
Stefan Tornquist, Research Director, MarketingSherpa

Presented by:
Stefan Tornquist, Research Director, MarketingSherpa
Tim McAtee, Senior Analyst, MarketingSherpa

Presented by:
Anne Holland, Content Director, MarketingSherpa
Tim McAtee, Senior Analyst, MarketingSherpa