| B2B Marketing Summit '10 Agenda |
San Francisco, CA October 4-5, 2010 |
| MONDAY |
| SESSION TIME |
SESSION TITLE |
SESSION TYPE |
SPEAKER &COMPANY |
| 7:15-8:30am | Networking Breakfast and Registration | ||
| 8:30-8:40am | Welcome & B2B Research Update |
Research | Sergio Balegno, Director of Research, MarketingSherpa, MECLABS |
| 8:40-10:40am | Optimizing the Entire Sales Funnel: Three essential principles one company used to drive a 272% lift in leads generated online – plus live optimization | Tactical Training |
Flint McGlaughlin, Managing Director (CEO), MECLABS |
| 10:40-11:10am | Break | ||
| 11:10-12:00am | Balancing Your Marketing Portfolio: Choosing the Right Mix of Tactics to Maximize ROI on a Limited Budget |
How-to Instruction |
Greg Sherry, VP Marketing & Business Development, Verint Systems |
| 12am-12:45pm | Content that Converts: Transforming a Marketing Department into a Publishing Empire |
How-to Instruction |
Marko Muellner, Director of Marketing Programs, Webtrends Thom Schoenborn, Editorial Director, Webtrends |
| 12:45-2:00pm | Networking Lunch | ||
| 2:00-3:00pm |
Optimizing the Entire Sales Funnel (Part 2): Five steps that one company used to convert 350% more marketing leads into sales pipeline opportunities |
Tactical Training |
Brian Carroll, Executive Director of Applied Research, MECLABS |
| 3:00-3:30pm | Break | ||
| 3:30-4:30pm | Lead Scoring and Nurturing |
Advisory Panel |
Moderated by: Brian Carroll, Executive Director of Applied Research, MECLABS. Panelists include: Melissa Centrella, Director, Interactive Marketing, Virgin HealthMiles; Anthony Quigley, Manager, Creative Services, Return Path; and Emily Salus, Director of Marketing, Collabnet |
| 4:30-5:15pm |
Using Advanced Analytics to Improve Search Marketing ROI |
Case Study |
Susan Zykoski, Marketing Business Analyst, Citrix Systems, Inc. BOSTON: Lee Isensee, Worldwide Online Marketing Lead/Solution Architect, Unica Corp.; SF: Akin Arikan, Director Product Marketing & Strategy, Unica Corp. |
| 5:15-7:00pm | Networking Cocktail Reception on Expo Floor | ||
| TUESDAY |
| SESSION TIME |
SESSION TITLE |
SESSION TYPE |
SPEAKER &COMPANY |
| 8:00-9:00am | Networking Breakfast | ||
| 9:00-9:30am | B2B Social Media Research and Training |
Tactical Training | Sergio Balegno,Director of Research, MarketingSherpa, MECLABS |
| 9:30-10:30am | Social Media for the B2B Marketer |
Advisory Panel | Moderated by: Sergio Balegno, Director of Research, MarketingSherpa, MECLABS. Panelists include: Alex Plant, Director, Social Media, NetApp; Eric Majchrzak, Marketing Manager, Freed, Maxick & Battaglia Natascha Thomson, Sr. Director, Social Media Audience Manager, SAP; and in SF only, Rob Israch, Director, Demand Generation, NetSuite; and in Boston only, Vanessa DiMauro, CEO, Leader Networks |
| 10:30-11:00am | Integrating Social Media with B2B Email |
Case Study | Daryl Nielson, Marketing Manager, Email B2B, HP Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing |
| 11:00-11:30am | Break | ||
| 11:30am-12:15pm | From the Email Room to the Board Room: Marketing’s Growing Leadership Role |
How-to Instruction | Cynthia Phillips, Former Director of Marketing, Rivet Software |
| 12:15-1:45pm | Networking Lunch | ||
| 1:45-2:45pm | Email for B2B Marketers (Drip Email Nurturing Campaigns) |
Tactical Training | Jeanne Jennings, MarketingSherpa Email Trainer |
| 2:45-3:30pm | Personalized DM Campaigns for High-Value Prospects: Strategies for All Budgets |
Advisory Panel | Moderated by: Todd Lebo, Senior Director of Content & Business Development, MarketingSherpa, MECLABS. Panelists included: Lauren Goldstein, VP Strategic Planning, Babcock & Jenkins; Laurel Burton, Qwest; Christa Tuttle, President, Launch Marketing |
| 3:30-4:00pm | Closing Remarks | ||