Out-of-home

SUMMARY: Multichannel marketing can be tricky even for the biggest companies. So, imagine if you're a tiny church just wanting to boost Sunday attendance.

See how Web 2.0, a strategically-placed billboard and old-fashioned postal direct mail helped attract a younger generation leery of religious messages and marketing.

The church's hard work succeeded so well that attendance grew by 277% and they're moving into a larger space to fit the new churchgoers. read the complete case study

SUMMARY: Look up in the sky. It's a blimp with your marketing message on it! If this is something you've always dreamed of doing for a campaign, then check out our latest tutorial. Although it's an extravagance, blimp advertising can show more ROI than what you might think.

We have all the bases covered -- costs, planning steps and how to incorporate blimp advertising into your overall marketing message. Plus, blimp blogging. Yes, blimp blogging. read the complete article

SUMMARY: "While the industry's growth this year will decelerate from 24.5% in 2007, PQ Media forecasts digital OOH spending in the U.S. to grow at a compound annual rate of 12.9% from 2007 to 2012." "Digital billboards remains the fastest-growing segment, albeit slower in 2008, posting growth of 28.2% and remaining in the 20% range through 2012." "Ambient ad platforms will grow 6.8% in 2008." view the complete research record

I got stuck in traffic yesterday morning while driving over to sign the lease for our new offices. This is Rhode Island, so although I was on a main route, there was only one lane each way. Which meant I became darned familiar with the Muzak van directly in front of me.

The Muzak logo was painted on its rear along with some branding copy. I got a smile from thinking about... read the complete blog post