Online advertising

SUMMARY: Are you a marketer for a U.S.-based company that has worldwide dealers yet barely a Web presence? Then this Case Study on lead generation is for you.

Basement Systems has maintained triple-digit growth in leads generated from its SEO and PPC campaigns over the past two years. The 10 steps they take. read the complete case study

SUMMARY: Shooting an online video is on many marketers’ to-do lists. But the difficulties of the process, along with the high costs, impede many novices.

Fear not. You can make a quality video on a tiny budget. Follow the steps in this guide to select the proper equipment, write a script, set up your shoot and shout, “Lights, camera, action!” read the complete article

SUMMARY: "Nearly half of the national advertisers surveyed are currently pursuing local online advertising, and more than 40% are dedicating at least a quarter of their online marketing budget to local targeting." "Almost half of survey respondents report that at least 25% of their in-store sales were driven by online marketing." "Only 10% of respondents are targeting down to the DMA, city or ZIP code level." view the complete research record

SUMMARY: Money is pouring into online advertising and cheap PPC ads are getting hard to come by. Your marketing budget may be stretched to the limit. Is click fraud inflating your ad spend?

Find out if your budget is supporting click fraud and learn how to stop or prevent it. Includes red flags and links to no-cost tools. read the complete interview

SUMMARY: Page views can decline when publishers utilize Web 2.0 technology on their websites, which can hurt ad sales. But content quality can rise significantly to enhance the user experience. A key: separate your advertising delivery system from page views. read the complete article

By Anne Holland, Founder

What information do you give your copywriter, creative team or company bloggers to act on now?

You're probably giving them lists of product and service features, promotional campaign info and, perhaps, a branding memo outlining rules regarding slogans, trademarks, tone and such. But you're most likely not giving them keywords.

Keywords are the highly specific words that your target audience would use to describe anything that has to do with your offerings, as... read the complete blog post