MarketingSherpa.com Creative Samples Library

Nissan TV creative research:

Note: This sample is from the MarketingSherpa article:
Case Study: Nissan Tests TV Commercial Creative with Both Online & Offline Study Panels -- Will Results Match?

  1. Screenshots of the Nissan ad being run in the online research system
  2. 24-page PDF of a report from Millward Brown and Delvinia (Nissan's vendors) on online versus offline research