Creative Samples Library

Copywriter Mark E. Johnson's trade show campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: Clever Pre-Show Direct Mail and Web Campaign Generates Solid Leads

  1. Direct mail flyer sent in closed-face personalized #10 white envelope w/ live stamp 35 days prior to show
  2. "Tent"-style business card promo used at show
  3. Web site