Marketing With White Papers And/or Webinars

SUMMARY: Most marketers would be thrilled with an SEO strategy that delivers a 240% improvement in Web traffic. But converting more of those visitors into leads is even better.

One marketer built on the success of an SEO campaign with tactics to maintain traffic and increase conversions. Includes a new content strategy with a link-building campaign and homepage design tests that lifted leads 58%. read the complete case study

SUMMARY: If you’re hosting a lead-generation webinar in the near future, don’t sign up with a vendor until you look through our buyer’s guide.

We gathered a list of seven questions to ask about functionality, features and pricing that will help you match the best product to your company’s goals. We also have tips on how to use some of those features to get the most out of your registration pages, email reminders and other webinar tools.

Plus, we compiled a list of key webinar vendors, with details on their options and pricing. read the complete article

SUMMARY: 92% said they [users] preferred a separate checkbox for email newsletters on a registration page. Another 34% said they don’t assume that they’ll hear from a vendor by email after registering, and that group isn’t likely to welcome the surprise when messages start appearing in their email. view the complete research record

SUMMARY: By Anne Holland, Content Director

Webinars are the second-most popular lead generation offer in business-to-business technology marketing this year, topped only by white papers. Which is rather stunning given that nobody had even heard of a webinar a decade ago. (But then, we'd never heard of iPods either.)

I see a lot of great, informational webinar promotions out there. Marketers are very good at the emailed invites and ads in emailed trade newsletters. However, I must admit... read the complete article

By Anne Holland, President

Last Thursday I met with our new Senior Reporter, Sean Donahue, who covers the B-to-B marketing beat for us. He wanted to know best practices on how to get more people to sign up for webinars.

I said, "And don't forget the thank-you page. When a prospect signs up for a webinar -- or a white paper or newsletter for that matter -- be sure to include more hotlinks or offers on... read the complete blog post