Marketing To Kids, Tweens & Teens

SUMMARY: Giving consumers more control over the merchandise offers they get has been an effective marketing tactic for a few years now.

Still, our ears perked up when we saw the results from a teen eretailer who allows their finicky users to receive emails about only the brands they selected -- email-generated revenue jumped 318%. Plus, how they target non-responders four months later. read the complete case study

SUMMARY: The sooner your devoted customers know about your new product the better. And “leaking” exclusive news to your biggest fans can quickly spread the word virally.

Leveraging recommendations from these brand advocates to create buzz can also give you tons of new market research. Here’s how to build your own online street team. read the complete article

SUMMARY: "Heavy print newspaper readers show a strong skew towards older age segments, while the non-newspaper reader segments skew younger." "Those age 65 and older are nearly 3 times more likely (index of 296) than average to read the print edition of newspapers 6 times per week, while those age 18-24 are 38% more likely than average to not read a print newspaper at all during a typical week." "First, it is clear that based on their heavier... view the complete research record

SUMMARY: More than 600 marketers from 19 countries are in New York today and tomorrow dissecting the hottest fad around: virtual worlds.

Why are the likes of IBM, Toyota, Dell, Coldwell Banker, Starwood Hotels and MTV Networks diving headfirst into this new channel? Are there enough users to merit the attention it’s getting? Do consumers mind seeing marketing messages?

We got the low-down from two experts and a pair of virtual-world marketers for the most up-to-date analysis of where the medium is and where it’s headed. Plus, results from a recent campaign and a handful of useful links. read the complete article

By Publisher Anne Holland

I'm emailing this Blog into our production department (who thankfully are located in Arkansas so they are at work today). Our main offices in Warren RI are closed, as are most businesses here, for the snow emergency per order of the Governor.

I've spent the past few days holed up in the storm at my fiance's house together with his 17- and 20-year-old. And, boy, have I learned a lot about the future... read the complete blog post