Marketing By Job Function/industry

SUMMARY: Are your customers the type of people who are constantly on the go -- with neither the time nor the inclination to sit at their computers reading email?

Want to create a newsletter so compelling they'll sit down eagerly (despite themselves) to read it for years to come? Steal some ideas from the team behind one of the largest circulation B-to-B newsletters in the world (677,712 recipients and counting): read the complete case study

SUMMARY: If you're sending any email newsletters or campaigns to lawyers right now, pick up your phone, call the production department, and tell them to switch to text-only. Preferably a layout that looks fabulous on a BlackBerry. Next, keep reading for more on marketing to lawyers, including how to avoid the top two mistakes; how to write copy that lawyers love reading; what are legal firms' top three challenges and frustrations (that your marketing can tap into). There are 650,000 lawyers working in the US today; here's how you should approach this marketplace. read the complete article

SUMMARY: "Health services companies spent $2.4 billion on direct marketing advertising in 2007, resulting in $28.7 billion in sales. The total ROI for each dollar spent was $11.86." "By 2012, health services companies will spend $3.9 billion on direct marketing advertising and receive $45.8 billion, yielding a slightly reduced ROI of $11.74." "Direct marketers in the health services industry overwhelming employ direct mail campaigns (89 percent). About 70 percent are multichannel campaigns." view the complete research record

SUMMARY: RSS feeds and podcasts are hot, but do electronics engineers pay any attention to them? Which is more important: improving your Web site to appeal to engineers, or exhibiting at more trade shows?And, what sorts of webinars would engineers around the world be extremely interested in attending?CMP Electronics Group released the results of its 2006 Global Media Usage 2006 study exclusively to MarketingSherpa's reporters today. Here are our top five lessons learned that could (and should) affect your marketing: read the complete article