Watch exclusive interviews from the
MarketingSherpa Media Center — live from
IRCE, the world's largest e-commerce event

Live from the MarketingSherpa Media Center at IRCE

Jimmy Wales, CEO and Founder, Wikipedia

Watch this exclusive video, recorded live at IRCE in Chicago, as MarketingSherpa's Daniel Burstein interviewed the IRCE special guest speaker Jimmy Wales, CEO and Founder, Wikipedia. Chatting in the MarketingSherpa Media Center, Wales revealed how user-generated content on e-commerce sites can empower an online community to evangelize your brand.

Instead of thinking of user-generated content as free labor, Wales emphasized the importance of providing your customers with a way to join and engage with an online community.

"Don't think about [user-generated content] as the work that you want customers to do, but rather, what they want to do and how you can empower people to do it," Wales said.

Wales and Burstein also discussed why Wikipedia does not track its site visitors, as mentioned in a Wall Street Journal article.

Watch this video to hear more from Wales on how to police user-generated content, particularly for e-commerce sites.

What does a successful e-commerce company look like? See how you measure up.

From the same institution that brought you the Media Center at IRCE:


About the Media Center

Get a glimpse into what the MarketingSherpa Media Center at IRCE is all about.

Watch the Webinar

Watch the webinar featuring the E-commerce Benchmark Study, broadcasted from IRCE.


Watch the Latest Interviews from IRCE

E-commerce Personalization

T.J. Gentle, President and CEO
SmartFurniture

Social Media Crises

Andrew Jones, Industry Analyst
Altimeter Group

The Future of Mobile

Charles Nicholls, Founder, Chief Strategy Officer
SeeWhy


Holiday E-commerce

Debbie Hauss, Editor-in-Chief
Retail Touchpoints

Content Tags for Personalization

Jeffrey Talajic, Product Manager
Frank & Oak

Vendor Selection

Mitch Zlotnik and Seth Pauley
Audimute Acoustic Panels


Testing and Optimization

Lisa Foreman, Marketing Conversion Manager
Nations Photo Lab

Online Privacy

James Koons, Chief Privacy Officer
Listrak

Live Chats for Optimization

Brooke Beach, Marketing Manager
Kevy


Help Customers Help Themselves

Linda Taddonio, Insite Software
Matt Ruggle, Great Northern Corporation

Effective Video Marketing

Sukhinder Singh Cassidy, Chairman and Founder
Joyus

Embracing Marketing Automation

Lenny Kharitonov, President
Unlimited Furniture Group


Valuable Content Marketing

Joan Dyer, Director of Marketing
IRCE

Evaluating “Omnichannel”

Lisa Butler, Head of Enterprise Solutions Enablement, eBay

Instilling Trust Online

Craig Spiezle, Executive Director
Online Trust Alliance


Event Marketing

Darrell Denny, Executive Vice President
Emerald Expositions

Paid Search Marketing

Timothy Seward, ROI Revolution
Victor Yacaman, Leonisa

Global E-commerce Insights

Don Davis, Editor-in-Chief
Internet Retailer


Establishing Brand Value

Rob Garf, Vice President, Industry Strategy
Demandware

Instagram and Pinterest

Aime Schwartz, King Arthur Flour
Jason Miles, Liberty Jane Clothing

Small Business E-commerce

Nicole Snow, Founder
Darn Good Yarn


Affiliate Marketing

Jeff McCollum, Founder and President
Cake

E-commerce in Brazil

Priscila Inserra and Renato Gonzaga
Concierge Brazil

Acquisition Mindset for E-commerce

Abe Garver, Managing Director
BG Strategic Advisors


B2B E-commerce

Sean Cook, ShopVisible
Ryan West, WestMusic

Creating a Customer Profile

Pete Prestipino, Editor-in-Chief
Website Magazine

Responsive Design

Michael Layne and Jen Rademacher
Fathead


Bloggers as Affiliates

Carolyn Kmet, Chief Marketing Officer
All Inclusive Marketing

User-generated Content

Jimmy Wales, CEO and Founder
Wikipedia

Email Marketing

Scott Heimes, Chief Marketing Officer
Digital River


Mobile Apps

Udi Nir, Chief Technology Officer
ModCloth

Marketing to Millennials

Carlos Gil, Senior Manager, Digital Marketing
Save-A-Lot