Marketers from around the globe are gathering at IRCE, the world's largest e-commerce event, and MarketingSherpa is providing exclusive access to the top speakers. In this video from the MarketingSherpa Media Center, Udi Nir, Chief Technology Officer, ModCloth, discussed leveraging a mobile app to engage with an audience.
Utilizing an app that allowed customers to post outfit pictures in the Style Gallery, ModCloth saw more than 40% of total mobile submissions were from mobile.
In addition to the Style Gallery, 78% of product reviews come from mobile users.
"Be where your customer is ... and see where the trends are going," Nir said.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.