MarketingSherpa is reporting live from Chicago's McCormick Place at IRCE. In the MarketingSherpa Media Center, Mitch Zlotnik, President, and Seth Pauley, Vice President, both of Audimute Acoustic Panels, joined MarketingSherpa's Daniel Burstein to discuss how to select a marketing automation vendor.
"Look before you leap, and ask the right questions upfront. Just because a vendor can do something doesn't mean they should do something," Zlotnik said.
Watch this video to hear tips on what marketers should look for in a marketing automation vendor, as well as advice for choosing an agency.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.