Marketingsherpa's Allison Banko recently chatted with IRCE speaker Rob Garf, Vice President, Industry Strategy, Demandware, in the MarketingSherpa Media Center. In this video, hear why preserving brand value across cultures is so important, and how to do it.
"In a digital world, it allows you to grow across boundaries that you couldn't cross in a brick-and-mortar world," Garf explained.
However, this goes beyond just translating your site for a certain country. Marketers need to leverage local communities and follow best practices in cultures to provide value to a global audience.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.