Get exclusive behind-the-scenes access at IRCE from the MarketingSherpa Media Center. In this video interview with Lisa Foreman, Marketing Conversion Manager, Nations Photo Lab, you'll learn how to dig deep into data to create a better user experience.
"I can't even imagine not having testing. I think that there's so much opportunity, and you're leaving money on the table if you're not doing it," Foreman explained.
Through simple testing product and category pages, Foreman and the team have seen what works for their customers, and what doesn't.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.