MarketingSherpa is reporting live from IRCE, the world's largest e-commerce event. Watch this video as James Koons, Chief Privacy Officer, Listrak, sat down with MarketingSherpa's Daniel Burstein to discuss evaluating e-commerce privacy and security.
"When you're transparent about security and you're showing your customers that you're taking that step, they're going to trust you," Koons explained.
Watch this video from the Media Center to learn why success in e-commerce correlates with security and privacy evaluation, and some advice for being transparent about tracking.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.