Watch this video, just recorded live at IRCE in Chicago, as MarketingSherpa's Allison Banko interviewed Brooke Beach, Marketing Manager, Kevy. Chatting in the MarketingSherpa Media Center, Beach revealed how Kevy utilizes a live chat feature to optimize the site and improve the customer experience.
"No matter how good a site is, how beautiful the design is, it lacks a human element," and Beach explained how live chat can add that element to a site and customer journey.
Watch this video to learn how Kevy even closed a sale through live chat, and how to apply Beach's discoveries to your own efforts.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.