MarketingSherpa is reporting live from IRCE, the world's largest e-commerce event. Watch this video as IRCE speakers Jason Miles, Co-founder, Liberty Jane Clothing, and Aime Schwartz, Digital Marketing Manager, King Arthur Flour, sat down with MarketingSherpa's Daniel Burstein to discuss visual social media.
In this video, you'll gain ideas for taking your social media efforts on Instagram and Pinterest to the next level. Don't have accounts yet? Miles had some advice: Go in with a strategy.
Schwartz also dove into her team's efforts at King Arthur Flour to use Pinterest to gauge the interest in different topics for their audience.
"As content marketers, it's your job to identify the most relevant content for your customers and see what resonates with them, and deliver it," Schwartz said.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.