MarketingSherpa's Allison Banko just chatted with IRCE speaker Abe Garver, Managing Director, BG Strategic Advisors, in the MarketingSherpa Media Center. In this video, hear how e-commerce companies can develop an acquisition mindset to increase company value.
"E-commerce evaluation is an art and a science," Garver explained, as he dove into four ways marketers can increase their company's value.
- Reduce friction for customers
- Seek closeness to the customer
- Seek recurring revenue
- Increase gross margin
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.