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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
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Latest Resources

Website Optimization: How Brian Gavin Diamonds overcame 'mobilegeddon'

July 22, 2016

Social Media Marketing: How a custom jeweler's creative Vine campaign reached 6 million loops

July 21, 2016


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July 20, 2016 — Mainly focused on offline retail, in 2013 Zachys Wine & Liquor began optimizing online shopping for customers, with triggered emails based on behavior as the cornerstone. See how they grew ecommerce by 53% while starting three triggered campaigns to help reclaim cart, browse and search abandoners.

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July 19, 2016 — Is your website traffic increasing or decreasing? What about conversion rates? Cart abandonment? To help SMB retailers benchmark their performance, we look at data for seven common KPIs in this MarketingSherpa Research Chart article.

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July 15, 2016 — When cultural phenomenon come around, marketers need to take notice – and the Pokémon GO craze offers a ton of ways to lure customers in. In this blog post, see how some companies are cashing in on the trend to get new customers through the door.

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