Summary:
More companies realized in 2011 that content marketing, SEO, social media and website optimization can be combined to create a powerful strategy. One year into our Inbound newsletter, we're looking back at the best examples we found.
Inside, you'll find links to more than nine case studies and how-to articles highlighting the Inbound Marketing newsletter's most-tweeted articles of the year. We comment on trends and point to resources to help you measure Facebook campaigns, avoid Google penalties, and improve your content marketing. continue...
Summary:
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry experts to offer you six tactics based on marketing lessons learned in 2011.
Read on to find out what our expert sources said about lead generation, lead scoring and lead nurturing; inbound SEO; letting your customer tell you how to market to them; and making that personal touch truly personal. continue...
Summary:
Each year, digital marketing offers innovation in existing channels, and creates opportunities in new areas. This makes it a difficult, but exciting time to be a marketer, as digital efforts allow you to track what works, and what doesn’t, in your campaigns.
Our final 2011 B2C article looks at four trends to watch in 2012. Mobile marketing tops the list, and online privacy is a growing concern for all digital marketers. Likewise, there are still new developments in PPC advertising, while optimizing local search is an area primed for growth. continue...
Summary:
Before we click "mark as read" on 2011, we want to make sure you didn't miss the year's most successful trends and tactics. Take a look inside to find the best campaigns that will start your program with a bang next year.
We point to examples from Cisco, Kodak, JetBlue, and email marketers large and small, to show how they improved automation, list growth and remarketing. You get free access to nine case studies -- nine! continue...
Summary:
Social media and blogs are two of the most popular channels in content marketing. But you have plenty of other tools at your disposal, including video. Sound too expensive? Think again.
See how a B2B software company used videos to boost site traffic and nurture leads on a slashed budget. We included tactics that the team used to turn its email marketing into its best promoter of videos. continue...
Summary:
Social media check-ins provide marketers an unprecedented view into the lives of their customers and prospects. Knowing location, and understanding actual behaviors, creates opportunities to captivate an audience with greater relevance during moments when they are most receptive.
See six tactics that exploit the synergies between check-in and email programs, and allow you to increase opt-ins and better understand your audience, reaching them with relevant offers as they engage with your brand. continue...
Summary:
Targeted advertisements and privacy continue to be issues of interest to marketers, advertisers, consumer groups and governments. Online behavioral advertising is subject to self-regulation in the U.S., and actual legislation in the European Union.
This how-to article offers five tactics provided by two experts in the field on understanding the issue, specific steps to take, a look at the regulatory issues in different markets, and how transparent marketing helps to solve consumer concerns. continue...
Summary:
There are people who sit at the center of every industry with their fingers on the pulse of the market. They are experts with big audiences, and they tell their followers about great products and brands.
In honor of his upcoming keynote at MarketingSherpa Email Summit 2012, this Sherpa Classic article features social media expert Brian Solis. He explains how to find your online movers and shakers and convince them to move and shake for you. You'll also see the three most-common social media tactics uncovered by our research. continue...
Summary:
One aspect of implementing marketing automation software is the use of first-party tracking to collect data about prospects for lead nurturing and scoring. This data also brings with it a certain level of privacy concerns and responsibility.
This article looks at five factors surrounding marketing automation and privacy, including the difference between first- and third-party tracking, regulation issues around the 2009 EU privacy directive, and why transparently handling your customer’s data is a good marketing practice. continue...
Summary:
As social media grows in popularity and effectiveness, some are predicting the demise of email marketing. But, why kill a channel with two billion regular users? Instead, leverage the influential effects you get from social media within email.
By enhancing your message using interactive technology, with direct and immediate customer feedback, your email campaigns can become a new social media variety. Interactivity lets you dynamically update emails with responses from your audience, or those who influence them. Learn six tactics to leverage interactive technology to add social reinforcement within your emails. continue...
