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How To Articles: 929 and counting...

How To #HOW32129:

Content Marketing How-to: 5 tactics to improve results, pick topics, set goals

Summary: Creating good content is hard work, so it's easy to want to get it out of the way. But you have to be careful not to rush your planning. Otherwise, you could miss the mark and have to start over again.

We pulled tactics from interviews with three content marketers to help you get better results with your whitepapers, blog posts, webinars and other content. Find out what you must know before publishing, and how you can find new opportunities for topics to cover. continue...
Posted: Mar 08, 2012
How To #HOW32128:

B2B Marketing: 7 mobile and social media tactics

Summary: Recently we had the opportunity to speak with five experts in mobile and social media marketing. Last week’s B2B newsletter featured two of those experts. This week we have insights and advice from the other three industry thought leaders.

This article features seven tactics, ranging from why LinkedIn remains the top B2B social media platform, to utilizing QR codes in your mobile campaigns. These tactics include both broad-stroke practices and detailed ideas you can implement into your own efforts. continue...
Posted: Mar 07, 2012
How To #HOW32124:

B2B Marketing: A discussion about integrating mobile, email and social

Summary: Mobile, social and email are three marketing channels that work best as an integrated whole, but both mobile and social can be a challenge for B2B marketers.

This discussion with two industry experts, who served as panelists at the recent MarketingSherpa Email Summit 2012 held in Las Vegas, features four ideas for integrating these channels with a focus on the mobile B2B marketing channel. continue...
Posted: Feb 29, 2012
How To #HOW32103:

Long-tail Search Marketing: SEO how-to content and videos earn 9% conversion rate

Summary: People who find your website through a search engine can be highly qualified. This quality can stretch even further when they find you with specific, long-tail keywords.

See how one retailer earned a 9% conversion rate by targeting specific search terms. Find out how the team used highly targeted video and content to grab more real estate on search pages and convinced visitors to purchase. continue...
Posted: Jan 26, 2012
How To #HOW32098:

Mobile Marketing How-To: 9 tactics for improving ranking in Apple’s App Store and the Google Android Market

Summary: Mobile marketing is an exciting channel, and no part is currently more buzzworthy than mobile apps. Once you create the app, you will market it through outlets such as Apple’s App Store and the Android Market.

In this how-to article, you will find nine tactics provided by two experts in the field. The tactics cover a range of app store ranking topics: ranking factors for different platforms, using multiple traffic sources, and using organic users. They also answer why a worthwhile app is important, how app ratings improve app rankings, how app category choice can affect rankings, and more. continue...
Posted: Jan 19, 2012
How To #HOW32088:

Email Marketing: How a triggered alert program maintains 40% open rate, 60% click-to-open rate for millions of subscribers

Summary: While triggered email alerts can keep your brand and message in front of your email subscriber list, a poorly-designed campaign can prevent these outreach efforts from being a positive experience.

Paul Ramirez, VP Operations, Eventful, and his team produced triggered email alerts that kept click-to-open rates in the 60% range throughout 2010. Ramirez will share how his team successfully welcomed new members to their brand at our upcoming Email Summit 2012. Read on to discover how a global events website regularly reaches out to its subscribers through an alert program with consistently strong results. continue...
Posted: Jan 05, 2012
How To #HOW32083:

Inbound Marketing 2011: The 9 social media, content marketing, and SEO articles your peers shared most

Summary: More companies realized in 2011 that content marketing, SEO, social media and website optimization can be combined to create a powerful strategy. One year into our Inbound newsletter, we're looking back at the best examples we found.

Inside, you'll find links to more than nine case studies and how-to articles highlighting the Inbound Marketing newsletter's most-tweeted articles of the year. We comment on trends and point to resources to help you measure Facebook campaigns, avoid Google penalties, and improve your content marketing. continue...
Posted: Dec 29, 2011
How To #HOW32082:

B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts

Summary: To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry experts to offer you six tactics based on marketing lessons learned in 2011.

Read on to find out what our expert sources said about lead generation, lead scoring and lead nurturing; inbound SEO; letting your customer tell you how to market to them; and making that personal touch truly personal. continue...
Posted: Dec 28, 2011
How To #HOW32081:

Consumer Marketing: 8 case studies and 3 how-to articles on 4 key trends for 2012

Summary: Each year, digital marketing offers innovation in existing channels, and creates opportunities in new areas. This makes it a difficult, but exciting time to be a marketer, as digital efforts allow you to track what works, and what doesn’t, in your campaigns.

Our final 2011 B2C article looks at four trends to watch in 2012. Mobile marketing tops the list, and online privacy is a growing concern for all digital marketers. Likewise, there are still new developments in PPC advertising, while optimizing local search is an area primed for growth. continue...
Posted: Dec 22, 2011
How To #HOW32079:

Email Marketing: The 3 most successful tactics of 2011 (with case studies)

Summary: Before we click "mark as read" on 2011, we want to make sure you didn't miss the year's most successful trends and tactics. Take a look inside to find the best campaigns that will start your program with a bang next year.

We point to examples from Cisco, Kodak, JetBlue, and email marketers large and small, to show how they improved automation, list growth and remarketing. You get free access to nine case studies -- nine! continue...
Posted: Dec 20, 2011

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