Summary:
Content marketing can drive results, but it's not always easy to connect the dots. You might feel like your blog is starting to pay off, but how can you be sure? More importantly, how can you prove it to managers and directors?
In this article, two content marketing experts explain how to measure and improve results. You'll get tactics for companies large and small and a MarketingSherpa research chart. continue...
Summary:
Deliverability is a complex topic that challenges every marketer using email. However, it is an even greater challenge for B2B marketers.
B2B marketers must meet unique deliverability rule sets for each individual domain in databases filled with hundreds or more. Whereas B2C marketers likely have a database full of freemail accounts, and can resolve an issue with that provider and settle a huge portion of the list with a single effort.
Read on for six tactics from two email deliverability experts. They cover tactics on reputation, testing, domain distribution reports, mediation and more. continue...
Summary:
Search engines use a torrent of factors to rank your pages. Marketers have guessed at which are the most important for years, and one continues to top the list: inbound links.
We interviewed three SEO experts to get their best tactics for attracting valuable links. Find out how to uncover competitors' search marketing tactics and how to keep links pouring in for years. continue...
Summary:
We spend so much time picking lists, choosing offers, and writing subject lines that it's easy to neglect email designs. But, your email's presentation, and organization, can be critical to its success.
Improve your open and clickthrough rates by seeing what to cut, what to keep, and how to focus your message. We spoke with three design experts to find out how to make your emails look great and perform even better. continue...
Summary:
Creating good content is hard work, so it's easy to want to get it out of the way. But you have to be careful not to rush your planning. Otherwise, you could miss the mark and have to start over again.
We pulled tactics from interviews with three content marketers to help you get better results with your whitepapers, blog posts, webinars and other content. Find out what you must know before publishing, and how you can find new opportunities for topics to cover. continue...
Summary:
Recently we had the opportunity to speak with five experts in mobile and social media marketing. Last week’s B2B newsletter featured two of those experts. This week we have insights and advice from the other three industry thought leaders.
This article features seven tactics, ranging from why LinkedIn remains the top B2B social media platform, to utilizing QR codes in your mobile campaigns. These tactics include both broad-stroke practices and detailed ideas you can implement into your own efforts. continue...
Summary:
Mobile, social and email are three marketing channels that work best as an integrated whole, but both mobile and social can be a challenge for B2B marketers.
This discussion with two industry experts, who served as panelists at the recent MarketingSherpa Email Summit 2012 held in Las Vegas, features four ideas for integrating these channels with a focus on the mobile B2B marketing channel. continue...
Summary:
People who find your website through a search engine can be highly qualified. This quality can stretch even further when they find you with specific, long-tail keywords.
See how one retailer earned a 9% conversion rate by targeting specific search terms. Find out how the team used highly targeted video and content to grab more real estate on search pages and convinced visitors to purchase. continue...
Summary:
Mobile marketing is an exciting channel, and no part is currently more buzzworthy than mobile apps. Once you create the app, you will market it through outlets such as Apple’s App Store and the Android Market.
In this how-to article, you will find nine tactics provided by two experts in the field. The tactics cover a range of app store ranking topics: ranking factors for different platforms, using multiple traffic sources, and using organic users. They also answer why a worthwhile app is important, how app ratings improve app rankings, how app category choice can affect rankings, and more. continue...
Summary:
While triggered email alerts can keep your brand and message in front of your email subscriber list, a poorly-designed campaign can prevent these outreach efforts from being a positive experience.
Paul Ramirez, VP Operations, Eventful, and his team produced triggered email alerts that kept click-to-open rates in the 60% range throughout 2010. Ramirez will share how his team successfully welcomed new members to their brand at our upcoming Email Summit 2012. Read on to discover how a global events website regularly reaches out to its subscribers through an alert program with consistently strong results. continue...
