These last two weeks have been a bit of a departure from the standard MarketingSherpa fare. We’re covering some emerging marketing topics that are so far unproven, but show significant promise.
Last week, we provided five ideas to ponder about the business-to-individual (B2i) concept, and this week we're covering the challenge of marketing to digital natives, also known as Millennials, versus digital immigrants -- Generation X and older.
Because mobile and social media marketing channels are an increasingly important part of the B2B marketer's toolkit, this particular marketing challenge is something that many marketers may overlook. continue...