Summary:
Last week's B2B marketing article offered five tactics on retargeting as a marketing strategy. This week, we're "retargeting" you with five more tactics from our group of experts.
Read on to learn what three of our sources said about retargeting in multiple marketing channels including email, online advertising, paid search and social media. The tactics covered this week include using analytics coding instead of website coding for retargeting, and tailoring your message for specific audiences. Plus, you will learn the importance of burn pixels, retargeting on Facebook and why you need to test your retargeting campaigns. continue...
Summary:
This article has long been in the making. The journey began with a marketing event cocktail hour conversation, then another discussion over a steak dinner, and closed with lunch at a day-long educational conference. Add in a great referral and voila, we had four sources for two how-to articles on retargeting.
Read on to find out what those four sources said about retargeting in multiple marketing channels including email, online advertising and paid search. continue...
Summary:
The rising popularity of networks like Instagram and Pinterest have brought focus on the visual elements of social media. Now is the time for marketers to adjust how they approach their audiences on social media.
Use the expertise in this how-to article featuring three marketers on the frontlines of visual social media to craft your approach for this increasingly relevant aspect of marketing efforts. continue...
Summary:
Video marketing is quickly becoming a speedy, effective and SEO-friendly way for marketers to reach consumers. This can be especially true for small businesses, as well as those who don't have traditionally "camera-ready" products.
Read on for four tactics from two video marketing leaders in small business, including one who generated one million video views on YouTube. These tactics will take you from the genesis of an initial idea to cultivating a robust video program. continue...
Summary:
Customer relationship management, by its very name, is much more than the CRM software piece regularly used by Sales. It also incorporates marketing automation software, customer service, and understanding prospects all the way from lead gen through post-sale.
For this how-to article, we reached out to six industry experts to provide three tactics for making the most of your CRM: the importance of always including new data sources in the process, different approaches for database strategy, and how Marketing should start aligning with IT today. continue...
Summary:
An email service provider can be a great asset to a marketing team. One that is ill-suited for your needs and team, however, can slow projects and inhibit email creativity, as well as cause issues with subscribers.
In this how-to, a marketer for The New York Public Library walks through his year-long process in picking a new email service provider as a guide for other marketers. With the new vendor, the average open rate has increased 15.3%, and the clickthrough rate is up 11.8%. continue...
Summary:
It is difficult to prove social media’s worth in numbers or its value to other areas in a company. Because of this, many marketers may be missing key points that can both save time and help in getting the coveted budget increase.
A recent MarketingSherpa webinar, sponsored by Marketo, "How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing," lays out ideas from two experts on practicing social media in a way that will deliver worth that will make both a CFO and marketers happy. continue...
Summary:
Email subscribers can be skittish and wary, particularly after just signing up for your email list. A recent MarketingSherpa webinar, "Three Strategies to Convert New Subscribers to Loyal Buyers," focused on three tactics for optimizing your email campaign to create long-term relationships with subscribers.
In this webinar recap, learn to ease new subscribers' fears and lead them to conversion. Gradually get to know your subscribers, and turn them into loyal buyers by utilizing the following three tactics. continue...
Summary:
Many marketers struggle to implement link building, especially with the myriad of consistently changing factors search engines use to rank pages. With the April launch of Google's new Penguin update, new struggles and questions have emerged.
A recent MarketingSherpa webinar, "Five Steps for Building Links that Improve Search Results," (sponsored by Aquent) established a specific plan for strategically building links that will improve your ranking. Read on for those steps, as well as the full webinar replay. continue...
Summary:
Email is the most effective strategy used by marketers, but some errors are all too common and could be dragging down your clickthrough rates.
A recent MarketingSherpa webinar sponsored by Lyris, "How Overcoming 3 Common Errors Increased Clickthrough Rate by 104%," lays out actionable ideas for correcting common mistakes and increasing email clickthrough rates. continue...
