How to pitch technology journalists

SUMMARY: B2B marketers often face the challenge of getting the specialized industry knowledge their audience will value out of the heads of subject matter experts and into the hands of the media and content marketers.

This case study looks at how a global Internet security services company, with clients such as Google and Microsoft, leveraged its massive amount of internal data into easily consumable quarterly trend reports, and drove a 261% increase in media coverage over two years. read the complete case study

SUMMARY: Want to become famous with the press at the busiest trade shows of the year? Discover six practical steps on getting face time with the top industry reporters.

Should you drop off a pile of news releases in the press room? Should you spend tens of thousands on a blow-out party so everyone’s writing about your company? What about scheduling CEO interviews? read the complete article

SUMMARY: Businesses and key leaders featured in Fast Company magazine are seen as on the cutting edge of innovation. Find out the dos and don’ts of making a pitch to Fast Company Senior Editor David Lidsky. Includes special tips for startups. read the complete interview

SUMMARY: PC Magazine is recognized as the industry leader for reviews of everything from desktop computers to cell phones to digital cameras and other high-tech items. Here are 6 dos and 4 don’ts to help get your product in front of PC Magazine’s editors and analysts. read the complete article