Agenda and Case Study Information

 

Day 1 Monday October 5

Session Time Session Brief Speaker & Company
7:15-8:30am

Networking Breakfast and Registration
8:30-8:50 am

How to Get the Most Out of This Event

 Dr. Flint McGlaughlin, Director, MarketingExperiments
8:50-10:00 am

More Revenue for Less Money-The Top Five Ways To Increase the Performance of Your Lead Gen Program

Dr. Flint McGlaughlin, Director, MarketingExperiments;
Brian Carroll, CEO, InTouch;
Stefan Tornquist, Research Director, MarketingSherpa
10:30-11:00 am

Break
10:30-11:00 am

Building a Database that Results in Sales Leads: Acquisition Methods and Incentives Compared

 Erin Daly, Enterprise Marketing Program Manager, PTC
11:00-11:30 am

Implementing a Multi-Channel, Multi-Wave Marketing Strategy Driven by Analytics

 Jay Henderson, Director, Segment Management, Unica
Corporation
11:30-12pm Taking Lead Generation to the Next Level: Focus on Process

Jaren Green, Director, eBusiness, IHS Inc.
12pm-12:30pm

Research Exclusive: How Marketers are Integrating Social Media into the Communications Mix

 Richard Fouts, Research Director, Gartner for Business Leaders
12:30-1:45pm

Networking Lunch
1:45-2:15pm

Using Social Media to Create Lead-Rich Online Communities

 Kim Albee, CEO and Founder, Genoo
2:15-3:15pm Social Media Panel-Focus on Lead Generation

Moderated By:
Sergio Balegno, Senior Research Analyst, MarketingSherpa;
Rich Baker, CEO and Founder, Glance Networks;
Kim Albee, CEO and Founder, Genoo;
Jay Simons, Vice President, Marketing, Atlassian

 
3:15-3:45pm

Break
3:45-4:15pm

How to Build a Program when Every Dollar Counts -- Twice

 Aaron Dun, SVP Marketing + Global Interactive, Ness
Technologies
4:15-4:45pm

Re-engage Inactive Customers, Grow Lead Flow, Win with Sales

 Dave Wieneke, Director of Digital Marketing, Sokolove
Law
4:45-5:15pm

Managing a PPC Campaign Without a Dedicated Marketing or IT Staff and No Outside Agency Help

 Jeff Taxdahl, President/Owner, Thread-Logic
5:15-7pm Networking Cocktail Reception on Expo Floor

 

Day 2 Monday October 6

Session Time Session Brief Speaker & Company
8-9am

Networking Breakfast and Registration
9-9:30am Key Review of Day 1 Dr. Flint McGlaughlin, Director, MarketingExperiments
9:30-10:00am Overhauling Your Lead Gen Program to Deliver More High Quality Leads to Sales Faster Chris Chariton,VP of Marketing Services & Product
Management, GlobalSpec;
M. H. (Mac) McIntosh, President, Mac McIntosh Inc
10-10:30am Driving Sales and Marketing Efficiencies with Lead Scoring Emily Salus, Senior Marketing Manager, CollabNet, Inc
10:30-11:00am

Break
11-11:30am Buyer Personas: Critical Drivers in Effective Lead Nurturing Strategies

Ahmed Taleb, Director of Strategic Planning, Bulldog
Solutions;
Michael Rapp, Manager of eMedia, Fujitsu Network
Communications
11:30-12pm Attract, Convert and Retain Customers Through Relevant, Engaging Content

Julie Wisdom, VP/Executive Creative Director, Babcock &
Jenkins;
Julie Lamphiear, Marketing Director, Sun Microsystems
12pm-12:30pm The Marketer as Publisher: Mapping Content to the Buying Cycle and Prospects’ Needs

Bob Johnson,Vice President & Principal Analyst, Content
Optimization Practice, IDG Connect;
Justin Steinman,Vice President, Solution & Product
Marketing, Novell
12:30-1:45pm

Networking Lunch
1:45-2:15pm

Exclusive Research: The State of the B2B Newsletter

 Stu Richards, CEO, Bredin Business Information
2:15-2:45pm The Importance of Site Architecture in SEO: Viewing your Site as a Web of Landing Pages

Galen De Young, Managing Director, Proteus SEO;
Kenric Van Wyk, President, Acoustics By Design
2:45-3:15pm B2B Ecommerce: Low-cost, High-Impact Tactics to Increase Traffic & Sales Marc Joseph, President and Founder, DollarDays
International
3:15-3:45pm

Viral Hall of Fame Inductees Announced

 Sean Donahue, Sr. Reporter, MarketingSherpa
3:45-4:15pm

Interactive Audience Q&A and Closing Remarks

 Dr. Flint McGlaughlin, Director, MarketingExperiments;
Brian Carroll, CEO, InTouch;
Stefan Tornquist, Research Director, MarketingSherpa