MarketingSherpa.com Creative Samples Library

Creative Samples from AHA's mind type email segmenting
pilot program

Note: This sample is from the MarketingSherpa article:
'Mind Type' Segmenting Lifts Email Donations 42.5%: 6 Steps to Match Messages to Subscribers' Key Interests

  1. Survey to determine subscribers' mind type
  2. Email nurturing series – "Help me do it" mind type
  3. Email nurturing series – "Personal accountability" mind type
  4. Email nurturing series – "Education and how to get involved" mind type
  5. Email nurturing series – "Solidarity and making the right choice" mind type