Health Marketing

SUMMARY: As hair product (think help for baldness) maker Kevis discovered last year, radio ads drive a lot of traffic to your Web site. But what if you absolutely need to get consumers on the phone to close the deal?Driving site traffic to phone is not so easy. Discover how Kevis cracked the challenge with live chat offers that are aggressive, without being annoying. Yes, includes results data. read the complete case study

SUMMARY: Every marketer wishes they had a better conversion rate with prospects, but a few good leads always end up in a dead file.

See how a marketing team targeted their dead lead file with a simple text-only email campaign that signed up 36% more customers. read the complete article

By Anne Holland, President

Last week, my kid sister Rachel, who is a self-employed massage therapist in Newburyport, MA, sent me an urgent email from her Mac. "Help! I just spent a week and a half building a Web site so my clients can purchase gift certificates, and now I can't figure out how to get it onto Google. How do I do that?"

Well, I clicked over to her "site," and it was just awful. I... read the complete blog post