General PR Tips

SUMMARY: If you want better public relations results, this Case Study is for you. Discover how a national law firm emerged from the shadows to hog the B-to-B media spotlight this year -- 350+ mentions so far.

Includes tips on how to introduce your CEO to journalists; how to set up an effective team of PR pros; and how to turn a hot media topic into a series of lead generation seminars. read the complete case study

SUMMARY: Shorter subject lines get better results in email marketing campaigns. But what about story pitches to journalists, who are barraged with email?

Here is advice from a PR pro who experimented with subject lines to get editors’ attention. Includes tips for getting pitches past spam filters and read by journalists. read the complete article

SUMMARY: Getting slammed by a customer online – for the whole Web to see – can turn into a PR nightmare. So it’s vital to your company’s image to pay attention to complaints.

Find out what your customers and critics are saying about your company and how to fight negative PR. Includes 7 tips from a reputation expert and links to no-cost tools for monitoring your company’s image. read the complete interview

SUMMARY: Every Friday we update upcoming advertising, marketing and PR awards you can nominate yourself for, plus any open speaking gigs we hear about. Quick, free and fun: read the complete article

By Anne Holland, Content Director

I think nearly all CEOs share two fantasies. The first being that they could appear on the front page of The Wall Street Journal or cover of Business 2.0 ... if only a PR person gave a bit more effort. The second is that they could save a heck of a lot of money if they slashed the ad budget and got more PR coverage instead. Because, PR is “free,” right?

(Anyway... read the complete blog post