Creative Samples Library

Fairchild Semiconductor Inc. International:

Note: This sample is from the MarketingSherpa article:
Interview: Results Data & Useful Ideas from Fairchild Semiconductor's Seminar and Webinar Tests

  1. Real-world day-long seminars
    - Printed invitation inserted into a trade magazine
    - Online registration
    - Confirmation email
    - Reminder email
    - Post-seminar thank you
    - Post-seminar materials download page
  2. Webinars
    - Email sent to house list promoting webinars
    - Promo for webinar archives on Fairchild's site
    - Online registration form to access archives