Entertainment & sports marketing

SUMMARY: If your audience has responded favorably to social media elements on your website, it makes sense to offer additional ways to interact. Determining which features to launch, and when to add them, is another matter.

Find out how the marketing team for a Latin music and entertainment website tested and expanded the site’s social media features to increase visitor engagement. Time spent is up 33% on some portions of the site -- and registrations and impressions are up, too. read the complete case study

SUMMARY: Ideally, prices should be set to maximize revenue. But if demand for a product changes, prices also have to change to reach total efficiency. How do you know if you’re setting the best price possible?

See how a major league baseball team tested dynamic pricing for tickets to home games. They sold 20% more tickets in sections where the dynamic pricing was offered -- but the program hasn’t been a grand slam. Find out how they managed challenges, set prices and sold more tickets. read the complete article

SUMMARY: "By 2014, the digital channel will have a 57% share of the market and revenues of 4 billion." "Licensing from sources such as social music and subsidized subscriptions, which predominately provide consumers with music for free, will generate a further 1.2 billion in digital revenues for rights owners by 2014." view the complete research record

SUMMARY: Sports fans are passionate, engaged, and active online more than ever. Getting them to link your brand with their team can turn your game plan into a victory.

Discover six insights on gathering fans from marketers for three of the biggest sports websites. Includes tips on when and how best to deliver your message. read the complete interview

SUMMARY: By Claudia Levine
MarketingSherpa NY Correspondent

We were fortunate enough recently to catch up with Mike Shatzkin, founder and CEO of The Idea Logical Company. His firm develops content for sports junkies.

The big news, though, is how he makes money off the content he develops. Shatzkin attributes his positive cash flow to three guiding principles. First of all, he constantly looks to make his product better for end users. (Sounds obvious, but how many sites have you... read the complete article