SUMMARY:
By Claudia Levine
MarketingSherpa NY Correspondent
We were fortunate enough recently to catch up with Mike Shatzkin, founder and CEO of The Idea Logical Company. His firm develops content for sports junkies.
The big news, though, is how he makes money off the content he develops. Shatzkin attributes his positive cash flow to three guiding principles. First of all, he constantly looks to make his product better for end users. (Sounds obvious, but how many sites have you...
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