See All Email Marketing Award Winners Email Marketing Award Winners 2008 Click to Enlarge Click to Enlarge Click to Enlarge Click to Enlarge Best Email Opt-in Campaign: Gold Consumer Learning A-Z - Open House Brand/Client Side Team: Karina Barrentine, Matthew Redekop From Their Nomination Form: The campaign, which targeted the Learning A-Z internal database of nearly 2 million contacts, generated well over 100,000 new leads. Additionally, our small business unit attributed a minimum of $500,000 in sales to this campaign. Results: Emails Delivered: 1,966,144, Emails Opened: 373,960. This campaign increased traffic on the Learning A-Z websites 10X the rate of a normal week, with more than a million visitors to our websites during the week of Teacher Appreciation. Additional efforts to advertise the Teacher Appreciation Open House included postings on our websites and external blogs, in our newsletters and external chat rooms.