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Email Marketing Award Winners 2007

Email Marketing Award Winner
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Email Marketing Award Winner
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Email Marketing Award Winner
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Best Triggered Personalized Email:
Silver Consumer
SmartBargains.com Next-Sell Campaign


Brand/Client Side Team:
Dan Schutzman, Stephanie Brocoum

Vendors/Agencies:
e-Dialog
Laurie Lerner, Ben Ardito

MarketingSherpa Summary - Why They Won:
If you have an entire range of offerings, check out this cross-sell/upsell campaign series from SmartBargains.com. We like the fact that it doesn't stop at just one message but continues offering targeted recommendations for three messages sent over as many weeks

From Their Nomination Form:
The "Next-Sell" program is an automated series of three messages, the first of which is triggered by a purchase event, sent to recent buyers. The program combines technology and merchandising to deliver relevant, complementary product recommendations based on the customerís latest purchase and near real-time inventory monitoring. Sorry, the judges promised this winner that we would keep their results private. However, be assured that we have seen all the data - and were thoroughly impressed!