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Best Triggered Personalized Email:
Silver Consumer
SmartBargains.com Next-Sell Campaign
Brand/Client Side Team:
Dan Schutzman, Stephanie Brocoum
Vendors/Agencies:
e-Dialog
Laurie Lerner, Ben Ardito
MarketingSherpa Summary - Why They Won:
If you have an entire range of offerings, check out this cross-sell/upsell campaign series
from SmartBargains.com. We like the fact that it doesn't stop at just one message but
continues offering targeted recommendations for three messages sent over as many
weeks
From Their Nomination Form:
The "Next-Sell" program is an automated series of three messages, the first of which is triggered by a purchase event, sent to recent buyers. The program combines technology and merchandising to deliver relevant, complementary product recommendations based on the customer’s latest purchase and near real-time inventory monitoring. Sorry, the judges promised this winner that we would keep their results private. However, be assured that we have seen all the data - and were thoroughly impressed!
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