Preston Wily, President, Sewell
Charles Nicholls, SVP, Product Strategy for Marketing Solutions, SAP
John A. Caldwell, Principal and Founder, Red Pill Email
Michael Kelly, Co-founder, Business Development, ClickMail
Diana Primeau, Director of Member Services, CNET
Selecting a technology provider is an integral part of how your marketing department functions. How do you insure you're getting the best value and return on your investment? In this fast-paced session, five experts will address the pain points in the technology selection process and how you can overcome them in six minutes or less.
Topics include: building vs. buying technology, insider ESP shopper tips, questions to ask before signing with a platform, problems ESPs can't fix and justifying a new ESP.
Download the session slides
