Email Summit 2015

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How to Use Email Behavior Data to Identify and Validate Consumer Segmentation

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Jeff Koleba, Vice President, Marketing and Programming, The Kentucky Derby
Kate Ellis, Marketing Analyst, The Kentucky Derby

Email marketing can be used to better understand what elements of your brand or product lead a customer to engage or purchase. In this session, Jeff Koleba, Vice President, Marketing and Programming, and Kate Ellis, Marketing Analyst, both of The Kentucky Derby, will discuss how they put concrete data behind email newsletter content choices and began segmenting by sending compelling content directly to the customers who wanted it most.

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Skills

 

Delivering Value
Damien Coullon, Senior Product Manager, LinkedIn
Stephen Hiller, Lead Web Developer, LinkedIn

Hands-on Live Test Lab
Tessa Srebro, Lead Generation and Marketing Associate, VolunteerMatch
Lauren Wagner, Senior Manager, Engagement, VolunteerMatch
Jon Powell, Senior Manager, Executive Research and Development, MECLABS Institute

Going Beyond List-based Email Marketing
Stephen Bruner, Marketing Manager, Vertical Markets, Precor

2015 MarketingSherpa Award Winner: Readers' Choice Award
Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store

Quick Tips: Elements of email
Shaun Brown, Partner, nNovation
Ryan Phelan, VP Global Shared Services, Acxiom
Jessica Best, Digital Marketing Evangelist, emfluence
Justine Jordan, Marketing Director, Litmus
Jeffery Anderson, Digital Marketing Manager, A Place For Mom

Strategy

 

How to Build a Relevant Customer Experience Using Data You Already Have
Jacquelyn Kearns, SVP, Global Digital, Dun & Bradstreet
Jeannine D'Allegro, VP, Global Leader of Digital Properties, Dun & Bradstreet

How to Use Email Behavior Data to Identify and Validate Consumer Segmentation
Jeff Koleba, Vice President, Marketing and Programming, The Kentucky Derby
Kate Ellis, Marketing Analyst, The Kentucky Derby

Quick Tips: Technology selection
Preston Wily, President, Sewell
Charles Nicholls, SVP, Product Strategy for Marketing Solutions, SAP
John A. Caldwell, Principal and Founder, Red Pill Email
Michael Kelly, Co-founder, Business Development, ClickMail
Diana Primeau, Director of Member Services, CNET

Award Winners

 

2015 MarketingSherpa Award Winner: Best B2B Email Campaign
Mary Abrahamson, Email Marketing Specialist, Ferguson

2015 MarketingSherpa Award Winner: Best B2C Email Campaign
Aaron Buchanan, Digital Personalization Manager, Finish Line

2015 MarketingSherpa Award Winner: Readers' Choice Award
Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store

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