Diana Primeau, Director of Member Services, CNET
Growing your email subscriber base is not enough — you must engage new users right away with interesting and relevant content so they stay connected with your brand for the long term. In this session, Diana Primeau, Director of Member Services, CNET, will walk you through how the technology and electronics media website developed a welcome and nurturing email series to not only draw in new subscribers, but also retain them.
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