Email newsletters & sales alerts

SUMMARY: Are your email promotions proven to be effective, or do you fall back on the same offers because it’s the way you’ve always done things?

Read how a marketing team answered this question for themselves by changing their approach to discount offers. Rather than offering a straight percentage discount, they set a new, low price for minimum orders and watched sales jump 25% for a crucial shopping event. read the complete case study

SUMMARY: Need inspiration for your next email test? Here are five examples of successful tests shared by presenters at our recent Email Marketing Summit.

Read on for five ideas you can incorporate into your 2010 testing plans. Includes tests to help improve:
o Opt-in tactics
o Personalization
o Design and layout
o Video links
o Frequency read the complete article

SUMMARY: $50-Off Coupon generated 170% more revenue than the 15%-Off Coupon. $50-Off Coupon had 72% higher conversion rate. view the complete research record

SUMMARY: Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.

See the steps they followed to create an email newsletter program. Retailers who subscribe are ordering 36% more often than those who don't, plus their orders are 13% larger. read the complete interview

SUMMARY: This month, we welcome email marketing expert Jeanne Jennings as a guest blogger for MarketingSherpa. Jeanne will be teaching MarketingSherpa’s Email Essentials Workshop Training class in 10 cities from March through August, and will be blogging about her experiences along the way.

In her first post, she examines recent studies that reveal how symbiotic the relationship between email and social media actually is.

http://sherpablog.marketingsherpa.com/email-marketing/making-social-and-email-work/ read the complete article

By Anne Holland, Founder

The old rule of thumb in email marketing was "the purpose of email is to get a response, such as an open, and a click." So, most marketers measured their success rate by opens, clicks and, possibly, conversions.

If an opt-in didn't click in a long time period (30 days for a daily, 90 for a weekly, 120 for a monthly), then marketers started to worry. Was the name... read the complete blog post