Email Newsletters & Sales Alerts

SUMMARY: Old leads and past customers can be cultivated and made into hot prospects again with a tuned-up newsletter that's designed just for them, especially when you deliver better, more relevant content on a regular schedule.

See how a technology marketer increased conversions with better open rates (up 52%) and clickthroughs (up a whopping 1315%). Includes before and after samples. read the complete case study

SUMMARY: Online surveys can really add to your bottom line. You learn valuable information about your customers. Doing them right can make them even more informative and cost-effective.

See how a software provider entices 12% of past customers and 31% of all new customers to complete their surveys. Includes a dozen tips to help you craft your survey and subject lines that will gather revenue-boosting responses. read the complete article

SUMMARY: Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.

See the steps they followed to create an email newsletter program. Retailers who subscribe are ordering 36% more often than those who don't, plus their orders are 13% larger. read the complete interview

SUMMARY: By Anne Holland, President

MarketingSherpa's research team has just completed an all-new round of eyetracking tests -- this time on email design. This time, we went into the eyetracking lab (operated by our research partners at Eyetools Inc.) in San Francisco with some real-life emails we had received.

One was an email newsletter, one was a Forrester white paper offer and one was a sales alert from an ecommerce site marketing a range of New Balance... read the complete article

By Anne Holland, President

I'm dancing around with a crazy grin on my face because last week was the first burst of decent sunny weather we've had in New England all year. It's *finally* warming up for spring, and the relief is profound.

Which, as it turns out, is a very good thing because, otherwise, I would be horribly depressed. You see, I went up an entire dress size while coping with six months of gray... read the complete blog post