Email newsletters & sales alerts

SUMMARY: Trying to determine the best communication plan for prospects can be daunting, but strategic thinking and a little patience can put the data you need at your fingertips.

See how the marketing team at Embry-Riddle Aeronautical University used data from a new autoresponder series to learn more about their prospects’ behavior and preferences. By modifying their communication plan based on that data, they’ve cut the average time it takes a prospect to submit an application 76.4%. read the complete case study

SUMMARY: If your marketing team is forced to do more with less, consider tweaking your email strategy and expanding it into other areas. Below we've outlined 7 strategies that come directly from MarketingSherpa's Case Studies and how-to articles. Includes research statistics and choice bits from Sherpa's Case Studies. read the complete article

SUMMARY: $50-Off Coupon generated 170% more revenue than the 15%-Off Coupon. $50-Off Coupon had 72% higher conversion rate. view the complete research record

SUMMARY: Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.

See the steps they followed to create an email newsletter program. Retailers who subscribe are ordering 36% more often than those who don't, plus their orders are 13% larger. read the complete interview

SUMMARY: Sending your emails at the right time of the day can be crucial whether you are a B2B or consumer marketer. It can be especially critical if you market to an international audience.

That’s why it is eye-opening to chat with Hunter Boyle, Managing Editor, MarketingExperiments. He recently tested sending emails at the brink of dawn and in the wee hours of the morning.

Among the intriguing things he learned:
- Emails sent before 9 a.m.... read the complete article

By Anne Holland, Founder

The old rule of thumb in email marketing was "the purpose of email is to get a response, such as an open, and a click." So, most marketers measured their success rate by opens, clicks and, possibly, conversions.

If an opt-in didn't click in a long time period (30 days for a daily, 90 for a weekly, 120 for a monthly), then marketers started to worry. Was the name... read the complete blog post