Email marketing

SUMMARY: Trying to determine the best communication plan for prospects can be daunting, but strategic thinking and a little patience can put the data you need at your fingertips.

See how the marketing team at Embry-Riddle Aeronautical University used data from a new autoresponder series to learn more about their prospects’ behavior and preferences. By modifying their communication plan based on that data, they’ve cut the average time it takes a prospect to submit an application 76.4%. read the complete case study

SUMMARY: Every domain you include in an email message has its own reputation, which can in turn impact your email reputation and deliverability.

Read how a recent experience we had with a third-party link getting flagged as spam reminded us of the importance of checking links for potential deliverability issues. We’ve offered four tips on checking the URLs you include in your messages, with a focus on the explosion of URL-shortening services driven by social media. read the complete article

SUMMARY: Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.

See the steps they followed to create an email newsletter program. Retailers who subscribe are ordering 36% more often than those who don't, plus their orders are 13% larger. read the complete interview

SUMMARY: Hundreds of top email marketers will gather in Miami on January 20-22, 2010, for MarketingSherpa’s 5th Annual Email Summit & Expo. It’s the world's largest email conference!

If you’d like to be a speaker, now is your chance. We’re looking for B2B and B2C email marketers to share Case Studies and best practices from their own recent real-life tests and tactics. Suggested topics include:

o Social media integration
o Creating must-read email content
o Overcoming office politics
o Growing and managing email lists
o Deliverability, filtering and authentication
o Legal compliance and permissions
o Measurement and reporting read the complete article

By Chris Heine, Senior Reporter

The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that's a good thing for BlackBerry marketers. Because, no matter the brand, smartphones are not going anywhere.

There will be more brands entering this particular technological fray; some might actually outdo both the iPhone and the BlackBerry Bold. And they will drive the wireless market... read the complete blog post