Email marketing

SUMMARY: Getting a new customer is just half the battle. You have to convince people it's worthwhile to buy additional products, renew a membership, and become a repeat customer. The organization featured in this post-sale nurturing case study starts remarketing to current members on day one.

See how a nonprofit organization built a five-part email series of automated emails to welcome new members and further explain the benefits they receive. The emails have 257% higher open rates than the organization's other marketing emails, and 47% higher open rates than its newsletters. read the complete case study

SUMMARY: While triggered email alerts can keep your brand and message in front of your email subscriber list, a poorly-designed campaign can prevent these outreach efforts from being a positive experience.

Paul Ramirez, VP Operations, Eventful, and his team produced triggered email alerts that kept click-to-open rates in the 60% range throughout 2010. Ramirez will share how his team successfully welcomed new members to their brand at our upcoming Email Summit 2012. Read on to discover how a global events website regularly reaches out to its subscribers through an alert program with consistently strong results. read the complete article

SUMMARY: Apps for the iPhone have generated considerable buzz in the consumer world, but do they have a place in a B2B marketing strategy? The answer depends on several key factors, including the nature of your audience and the functionality you can provide through an app.

We asked a marketer from a large law firm to share details from their recent experience developing an iPhone app. Read on for six key questions that will determine whether the approach is right for you, and how you can manage the process. read the complete interview

SUMMARY: In preparation for this week’s MarketingSherpa Email Summit, we asked CMOs what new developments they anticipate will most affect their email marketing programs in 2012. This week’s chart explores their answers. read the complete article

By Chris Heine, Senior Reporter

The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that's a good thing for BlackBerry marketers. Because, no matter the brand, smartphones are not going anywhere.

There will be more brands entering this particular technological fray; some might actually outdo both the iPhone and the BlackBerry Bold. And they will drive the wireless market... read the complete blog post