Email marketing

SUMMARY: If you want to build a strong membership base for your customer loyalty or rewards program, you have to make it as easy as possible for customers to sign up.

See how a pizza restaurant chain used SMS, a contest and direct mail to get customers to register for their loyalty program. Total membership increased 5%, and the team saved enough money to roll into later campaigns. read the complete case study

SUMMARY: Successful email marketing can sometimes entail tweaking a few key elements to create the best possible system. But with limited staff and campaign deadlines, marketers may struggle to find time for optimization.

See how a retailer managed several small tests and tweaks that -- despite the economy -- helped lift email revenues 72% in 2009. Tactics include:
o Subject line tests
o Segmentation
o Facebook integration read the complete article

SUMMARY: A case of the flu kept Pam O'Neal, VP Marketing, BreakingPoint Systems, from delivering her talk on lead generation through email and social media at last week’s Email Marketing Summit. So we caught up with her this week to learn how her team combined the two channels to create a powerful engine for inbound leads.

Read the eight essential tactics that have helped BreakingPoint triple its revenues in each of the last two years. Includes advice on:
o Coordinating a strategy with the sales team
o Establishing a social media presence
o Creating and distributing content
o Nurturing leads with drip email campaigns read the complete interview

SUMMARY: We continue our review of 2009 newsletters, with a look at how email marketers adapted to economic conditions and optimized their tactics.

Here are links to five EmailSherpa articles from 2009 that reflect the most significant trends in email marketing. Topics include:
o Integrating email with social media
o Optimizing autoresponders and transactional email programs
o Database segmentation strategies
o Attracting high-quality subscribers from list-growth campaigns read the complete article

By Chris Heine, Senior Reporter

The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that's a good thing for BlackBerry marketers. Because, no matter the brand, smartphones are not going anywhere.

There will be more brands entering this particular technological fray; some might actually outdo both the iPhone and the BlackBerry Bold. And they will drive the wireless market... read the complete blog post