Email Marketing

SUMMARY: Can segmenting email to boost relevancy help you weather an economic downturn? Take a look at this Case Study.

An eretailer has been using gender- and store-specific email promotions to lift revenue and grow their customer mailing list. Includes five easy-to-follow tactics and results from a day-of-the-week test. read the complete case study

SUMMARY: Loyalty programs are only effective if your customers actually use them. Your brand gets stronger the more often they interact with you.

See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalized and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%. read the complete article

SUMMARY: "Enterprise spending on Web 2.0 technologies will surge over the next five years, reaching $764 million in 2008 and growing at a 43% compound annual growth rate to reach $4.6 billion globally in 2013, despite a future marked by commoditization." "Some 56% of North American and European enterprises (firms with 1,000 or more employees) consider Web 2.0 to be a priority in 2008." "Large businesses are spending more on employee collaboration tools than customer-facing Web 2.0 technologies,... view the complete research record

SUMMARY: Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.

See the steps they followed to create an email newsletter program. Retailers who subscribe are ordering 36% more often than those who don't, plus their orders are 13% larger. read the complete interview

SUMMARY: MarketingSherpa’s 2008 Email Awards Gallery -- featuring the best campaigns of the past year -- is waiting to inspire you. Includes 47 victors all based on real results, including B-to-B and B-to-C campaigns, newsletters, ‘Welcome’ letters and triggered campaigns.

Top brands are represented, including Pepsi-Cola, SAP, Royal Caribbean, Dell … even the US Army. Plus, find out who walked away with our inaugural Best of Show trophy. read the complete article

By Anne Holland, Content Director

Have you noticed? Some marketers and email publishers are testing shorter and shorter subject lines.

In the old days, we’d all try to fit in as many descriptive words as possible to increase the chances the inbox skimmer’s eye would land on a word that delighted it, and you’d grab the open. Not any more.

Now people’s inboxes are so cluttered with stuff that the teeny-tiny subject line can be best... read the complete blog post