Email list growth & maintenance

SUMMARY: As an email marketer, you have control over your outbound promotions, but what about all the other email sent from your company? Are you coordinating your efforts across triggered email, autoresponders, and other service emails?

Read on about an online dating service that made triggered email and marketing promotions work in unison. Find out their new tactics that lifted conversion rates by 10 percentage points and improved email deliverability from around 80% to 99%. read the complete case study

SUMMARY: Data is the lifeblood of a proper email segmentation strategy. But with so many database variables at your fingertips, how do you decide which ones to track?

This article outlines the four most important variables to accommodate in your database structure. It also includes tips on establishing processes to collect and use that information. read the complete article

SUMMARY: This new exclusive interview from our GreatMinds series features Jean-Paul Hepp, Director Global Privacy, Pharmacia.

As the Privacy Officer behind sites like Rogain.com, Hepp has to be ultra-careful with consumer emails and other data. We picked his brain for 90 minutes (no hardship; he has a fabulous French accent) to bring you this useful summary of privacy tactics that help consumers really trust and like your company. read the complete interview

SUMMARY: This past February more than 800 marketers gathered in Miami for MarketingSherpa's 3rd annual Email Marketing Summit -- the world's largest gathering of its type. Plenty of practical presentations, panels and workshops gave folks a lot to take away with them on "what works" and "what's next" in email.

Here is the complete set of transcripts from the show.

Marketing Sherpa's 3rd Annual Email Marketing Summit Transcripts as broken down by track:

General Sessions
EMS08TranscriptGeneralSession.pdf

Breakout Session I:... read the complete article

By Anne Holland, Content Director

I’ve been surfing through Sherpa Case Studies and interviews from the 2001-02 era. It was, we thought at the time, the Big Downturn. It was dark, stormy, scary. Several marketers lost their jobs.

Now, of course, we’re in a new recession sooner than expected (aren’t these things supposed to occur only every 15-20 years?)

So, what worked last time that we can use to beat the odds this time around?

My... read the complete blog post