Email List Growth & Maintenance

SUMMARY: Can segmenting email to boost relevancy help you weather an economic downturn? Take a look at this Case Study.

An eretailer has been using gender- and store-specific email promotions to lift revenue and grow their customer mailing list. Includes five easy-to-follow tactics and results from a day-of-the-week test. read the complete case study

SUMMARY: When signing up for online offers or newsletters, prospects can enter any gobbledygook of an email address as long as it includes “@” and “.com” or “.org.” That’s not good for hard bounces.

If misspellings or typos are causing hard bounces on ‘Welcome’ messages for you, we have help. Here are 4 proven test ideas to boost the quality of your email list and reputation. read the complete article

SUMMARY: "Cost-Per-Lead Consumer Programs averaged $1.30 per lead, a slight decrease over last quarter." "Cost-Per-Lead B-to-B Programs averaged $4.90 per lead, an increase of 7% over last quarter." "White Paper Syndication Cost-Per-Lead programs showed an average of $13.25 per download, an increase of $.70 over last quarter." view the complete research record

SUMMARY: This new exclusive interview from our GreatMinds series features Jean-Paul Hepp, Director Global Privacy, Pharmacia.

As the Privacy Officer behind sites like Rogain.com, Hepp has to be ultra-careful with consumer emails and other data. We picked his brain for 90 minutes (no hardship; he has a fabulous French accent) to bring you this useful summary of privacy tactics that help consumers really trust and like your company. read the complete interview

SUMMARY: By Anne Holland, President

If you're a business-to-business marketer in the Fortune 1000 marketplace, you know how incredibly frustrating it can be to try to reach every single critical member of a prospect's committee with your message.

For example, Ken Woods, Director Americas Marketing for Genesys Telecommunications Laboratories, told me he needs to start a permission-based relationship with 10-20 different execs at each prospect company.

No matter how wonderful your search marketing, white paper syndication and webinar offers... read the complete article

By Anne Holland, Content Director

I’ve been surfing through Sherpa Case Studies and interviews from the 2001-02 era. It was, we thought at the time, the Big Downturn. It was dark, stormy, scary. Several marketers lost their jobs.

Now, of course, we’re in a new recession sooner than expected (aren’t these things supposed to occur only every 15-20 years?)

So, what worked last time that we can use to beat the odds this time around?

My... read the complete blog post