Email laws

SUMMARY: Over the past two months, a half dozen different MarketingSherpa readers have alerted us to say they or their clients are being asked to pay a fee by email patent owner(s). We've interviewed a bunch of patent lawyers to get practical advice for you, if you're the next marketer contacted. Plus, this article includes hotlinks to eight sites and blogs that may be helpful for you. read the complete article

SUMMARY: "The latest study published by data and marketing specialists CDMS has revealed that 31% of top UK companies are not complying with the EU Directive on Privacy and Electronic Communications, more than 2 years after it became law in the UK in December 2003." "On average, 69% of companies studied are now compliant with the legislation, a very modest improvement of some three percentage points since 2005, despite the law having been in operation for almost... view the complete research record

SUMMARY: The Federal Trade Commission announced four changes to the CAN-SPAM Act of 2003 earlier this week. Will email marketers be affected by the new provisions when they take effect this summer?

Short answer: If you already follow email best practices, you’ll feel little impact. But listen to our podcast to find out about the changes to opt-out rules, definition of a sender and more.
http://podcast.marketingyak.com/flash/can_spam/index.html
(Time: 7:20 minutes) read the complete interview

SUMMARY: The Federal Trade Commission’s latest update on CAN-SPAM regulations take effect in less than two weeks. Is your email compliant? Not sure?

We have the nitty-gritty on what the new provisions mean to email marketers. The updates include:
- Good news (what didn’t change)
- Five major provisions to review
- Definition of a sender
- How to handle re-subscribes read the complete article

by Anne Holland, President

This weekend, my email in-box practically exploded under the weight of incoming queries, concerns, and mailer debates about two new US state email laws that have come up pretty much out of the blue.

On July 1st, new child protection email laws go into effect in both Michigan and Utah. I'm not a lawyer, but here's my rough take on the facts thus far.

-- Individuals who are minors (under 18) or... read the complete blog post