Email Design & Delivery

SUMMARY: Getting a new customer is just half the battle. You have to convince people it's worthwhile to buy additional products, renew a membership, and become a repeat customer. The organization featured in this post-sale nurturing case study starts remarketing to current members on day one.

See how a nonprofit organization built a five-part email series of automated emails to welcome new members and further explain the benefits they receive. The emails have 257% higher open rates than the organization's other marketing emails, and 47% higher open rates than its newsletters. read the complete case study

SUMMARY: While triggered email alerts can keep your brand and message in front of your email subscriber list, a poorly-designed campaign can prevent these outreach efforts from being a positive experience.

Paul Ramirez, VP Operations, Eventful, and his team produced triggered email alerts that kept click-to-open rates in the 60% range throughout 2010. Ramirez will share how his team successfully welcomed new members to their brand at our upcoming Email Summit 2012. Read on to discover how a global events website regularly reaches out to its subscribers through an alert program with consistently strong results. read the complete article

SUMMARY: "Yahoo!, with 21% of U.S. email, has a approximate limit of 47 characters per subject line." "Hotmail, which has 14% of the U.S. email market, uses word wrap to display subject lines on multiple lines, allowing approximately 45 characters per line." "In fact, in 14 of 22 (64%) recent A/B or A/B/C subject line tests, the longer subject line performed better, regardless of subject line content." view the complete research record

SUMMARY: What percentage of email marketers turn to advanced solutions providers to deliver their campaigns? We asked more than 1,000 organizations this question to find out how many practitioners turn to hosted Email Service Providers (ESPs), and which firms continue to deliver their email marketing campaigns via in-house tools. This week’s marketing research chart looks at their answers. read the complete article

By Anne Holland

In my dream world, every single email inbox acts the same. No matter whether your recipients see your email newsletter or campaign in Hotmail, Yahoo!, Outlook or whatever … they would all see the same exact thing.

And, that standardized email box would allow huge creativity for marketers. You would be able to use Flash, animated gifs and background colors and add forms into your email, including prefilled order forms.

Unfortunately, no one has... read the complete blog post