Email Design & Delivery

SUMMARY: ALT-text tags are a no-brainer for marketers looking to combat email images that are turned off. But there’s another solution so you can get more of your message seen.

See how an eretailer nearly doubled clickthroughs and increased revenue 379%. Includes A/B test results, easy-to-follow instructions and creative samples. read the complete case study

SUMMARY: Through much of February and March, email marketers fretted about Yahoo! sending legitimate messages into waiting queues for hours. And then, the problem reportedly was fixed.

Not so. It’s back. So, we talked to several experts to see what marketers can do immediately to fix this on their end. Here are 4 steps to cope with Yahoo!’s new filtering tweaks. read the complete article

SUMMARY: "Slightly more than 76% of invited email successfully makes it to the inbox." "In the United States, the ISP with the highest inbox delivery rate is AIM.com, with 93% of its delivered messages landing in the inbox." "RoadRunner SoCal is a close second at 92%, while the rest of the top 10 have inbox delivery rates in the 80s." view the complete research record

SUMMARY: How many “action items” should you include in your email newsletter? What’s more important in crafting an email: the content itself or the device your recipients will use to view the email?

We have exclusive new data on:
- Top factors to get subscriber attention
- How newsletter presentation affects time to action
- What newsletter format works best to spread virally read the complete article

By Anne Holland

In my dream world, every single email inbox acts the same. No matter whether your recipients see your email newsletter or campaign in Hotmail, Yahoo!, Outlook or whatever … they would all see the same exact thing.

And, that standardized email box would allow huge creativity for marketers. You would be able to use Flash, animated gifs and background colors and add forms into your email, including prefilled order forms.

Unfortunately, no one has... read the complete blog post