Email Design & Delivery

SUMMARY: Mobile marketing might be new, but it doesn't have to break the bank. You can target this growing audience and its shrinking screens on a tight budget with simple tactics.

Email marketers at Marriott Vacations Worldwide tested an extremely simple landing page for iPhone users for its Ritz-Carlton Destination Club brand. Conversion rates jumped from 5% to 7%. In this case study, we share more results metrics, images of the campaign, mobile industry stats, and more. read the complete case study

SUMMARY: While triggered email alerts can keep your brand and message in front of your email subscriber list, a poorly-designed campaign can prevent these outreach efforts from being a positive experience.

Paul Ramirez, VP Operations, Eventful, and his team produced triggered email alerts that kept click-to-open rates in the 60% range throughout 2010. Ramirez will share how his team successfully welcomed new members to their brand at our upcoming Email Summit 2012. Read on to discover how a global events website regularly reaches out to its subscribers through an alert program with consistently strong results. read the complete article

SUMMARY: "Yahoo!, with 21% of U.S. email, has a approximate limit of 47 characters per subject line." "Hotmail, which has 14% of the U.S. email market, uses word wrap to display subject lines on multiple lines, allowing approximately 45 characters per line." "In fact, in 14 of 22 (64%) recent A/B or A/B/C subject line tests, the longer subject line performed better, regardless of subject line content." view the complete research record

SUMMARY: What percentage of email marketers turn to advanced solutions providers to deliver their campaigns? We asked more than 1,000 organizations this question to find out how many practitioners turn to hosted Email Service Providers (ESPs), and which firms continue to deliver their email marketing campaigns via in-house tools. This week’s marketing research chart looks at their answers. read the complete article

By Anne Holland

In my dream world, every single email inbox acts the same. No matter whether your recipients see your email newsletter or campaign in Hotmail, Yahoo!, Outlook or whatever … they would all see the same exact thing.

And, that standardized email box would allow huge creativity for marketers. You would be able to use Flash, animated gifs and background colors and add forms into your email, including prefilled order forms.

Unfortunately, no one has... read the complete blog post