Email Design & Delivery

SUMMARY: The latest marketing tactics might connect with younger audiences, but not necessarily with retirees. Sometimes straight talk from their peers and a simple registration process can work best.

See how a retirement community’s marketing team lifted leads 267% with direct mail and advertising that featured testimonials from current residents, and a simple registration process for email communication. Includes samples of the ads and emails they used. read the complete case study

SUMMARY: Successful email marketing can sometimes entail tweaking a few key elements to create the best possible system. But with limited staff and campaign deadlines, marketers may struggle to find time for optimization.

See how a retailer managed several small tests and tweaks that -- despite the economy -- helped lift email revenues 72% in 2009. Tactics include:
o Subject line tests
o Segmentation
o Facebook integration read the complete article

SUMMARY: "Yahoo!, with 21% of U.S. email, has a approximate limit of 47 characters per subject line." "Hotmail, which has 14% of the U.S. email market, uses word wrap to display subject lines on multiple lines, allowing approximately 45 characters per line." "In fact, in 14 of 22 (64%) recent A/B or A/B/C subject line tests, the longer subject line performed better, regardless of subject line content." view the complete research record

SUMMARY: We continue our look back at 2009. Despite the challenges brought about by the recession, marketers managed to do more with less, demonstrating resolve and creative thinking through revealing case studies, best practices and new insights.

Below, you’ll find links to five B2B articles from 2009 that show how marketers tackled their top challenges and pursued their priorities for the year, including:
o Optimizing lead nurturing campaigns to deal with a long sales cycle
o Adding social media to the marketing mix
o Improving SEO through corporate blogging read the complete article

By Anne Holland

In my dream world, every single email inbox acts the same. No matter whether your recipients see your email newsletter or campaign in Hotmail, Yahoo!, Outlook or whatever … they would all see the same exact thing.

And, that standardized email box would allow huge creativity for marketers. You would be able to use Flash, animated gifs and background colors and add forms into your email, including prefilled order forms.

Unfortunately, no one has... read the complete blog post