Ecommerce/eretail

SUMMARY: Can segmenting email to boost relevancy help you weather an economic downturn? Take a look at this Case Study.

An eretailer has been using gender- and store-specific email promotions to lift revenue and grow their customer mailing list. Includes five easy-to-follow tactics and results from a day-of-the-week test. read the complete case study

SUMMARY: Online surveys can really add to your bottom line. You learn valuable information about your customers. Doing them right can make them even more informative and cost-effective.

See how a software provider entices 12% of past customers and 31% of all new customers to complete their surveys. Includes a dozen tips to help you craft your survey and subject lines that will gather revenue-boosting responses. read the complete article

SUMMARY: "60 percent of online consumers indicated that it is either “extremely important” or “very important” for an online company to be environmentally-conscious, while only 9 percent felt that it is an unimportant factor" "45 percent of online consumers are willing to pay a premium of at least “5 percent or more” for a product that promotes environmentally-friendly attributes." "Over one-third (38 percent) of consumers are attracted to environmentally-conscious marketing that touts specific user benefits (i.e., saves money... view the complete research record

SUMMARY: Only seven years ago, revenue at Zappos.com was a paltry $1.6 million. This year, the online shoe retailer will reach $800 million, and they expect to top $1 billion in 2008. Discover the secrets for such phenomenal growth in our interview with their CEO.

Includes answers to why:
-> They offer no-cost return shipping
-> They tested and stopped using discounts and ecoupons
-> They walked away from drop-shipping even though it produced 25% of their revenue read the complete interview

SUMMARY: We’re seeing the signs: consumer spending is down, the stock market is on a roller coaster and everyone is using the “R” word.

In part 1 of a two-part Special Report, we reveal 8 new data charts and 10 key insights for B-to-B and consumer marketers, including:
- Whose marketing budgets are shrinking the most
- What tactics are getting the biggest budget increases
- Your CFO's view on the budget read the complete article

By Anne Holland, Content Director

Marketers spent more than $419 million on promotional magnets last year, according to the Promotional Products Association International.

If you’re a niche ecommerce site, I urge you to consider tossing a magnet with your URL and telephone number into all your fulfillment packaging.

Magnets cost very little per piece -- as low as a few cents. Yet, the impact can be tremendous. Unless you're a household name website, past... read the complete blog post