Creative Samples Library

Duke's Alumni List Cleaning Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: Clever Tactics to Update Bad Addresses on Your Email List More Easily (Slashes Your Bounce Rate)

  1. Sample Duke Almuni Newsletter
  2. Printed postcard for hard bounces
  3. Web opt-in form
    - for Web newbies
    - for advanced users