SUMMARY:
Some marketing efforts are like painting with a broad brush, while others are fine-lined and highly focused. When the goal of a campaign is to elicit a specific action, like getting a prospect to speak with a sales rep, the entire campaign needs to center on this call-to-action.
Read on to find out how one direct mail company combined a successful lead gen effort and three-part lead nurturing funnel to turn Web form registrations into inbound calls.
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