Creative Samples Library
Dierks Bentley Fan Marketing:
Note: This sample is from the MarketingSherpa article:
Case Study: How to Turn Entertainment Fans into Active Evangelists (Responsibly)
Dierks' site
- Home
- Street team info
- Fan club info
Street team Concert Mission
- Initial participation invite
- "You've been chosen"
- Mission Q&A instructions
- Card handed out at concerts
- Free music downloads landing page
- Post-mission follow-up
Video shoot participation
- Shoot invite email
- Shoot text message
Typical street team email communications
- Latest News
- "How Am I Doin" update"
- Last minute news
- Special edition