Creative Samples Library

Dierks Bentley Fan Marketing:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Turn Entertainment Fans into Active Evangelists (Responsibly)

  1. Dierks' site
    - Home
    - Street team info
    - Fan club info
  2. Street team Concert Mission
    - Initial participation invite
    - "You've been chosen"
    - Mission Q&A instructions
    - Card handed out at concerts
    - Free music downloads landing page
    - Post-mission follow-up
  3. Video shoot participation
    - Shoot invite email
    - Shoot text message
  4. Typical street team email communications
    - Latest News
    - "How Am I Doin" update"
    - Last minute news
    - Special edition