MarketingSherpa.com Creative Samples Library

Creative Samples from Wells Fargo’s Multi-Channel Campaign:

Note: This sample is from the MarketingSherpa article:
Wells Fargo’s Customer-Centric Message Boosts Leads: 5 Steps to Create Consistent Theme for Multichannel Campaign

  1. First direct mail piece – Folded self-mailer
    1. Outside
    2. Inside
  2. Second direct mail piece – Postcard
    1. Front
    2. Back
  3. Final direct mail piece – Postcard
    1. Front
    2. Back
  4. First email message
  5. Second email message
  6. Final email message
  7. Landing page variation with benefit-oriented headline
  8. Landing page variation with product feature-oriented headline