Creative Samples Library
Creative Samples from Wells Fargo’s Multi-Channel Campaign:
Note: This sample is from the MarketingSherpa article:
Wells Fargo’s Customer-Centric Message Boosts Leads: 5 Steps to Create Consistent Theme for Multichannel Campaign
First direct mail piece – Folded self-mailer
Outside
Inside
Second direct mail piece – Postcard
Front
Back
Final direct mail piece – Postcard
Front
Back
First email message
Second email message
Final email message
Landing page variation with benefit-oriented headline
Landing page variation with product feature-oriented headline