Creative Samples Library
Sony's co-branded media effort with iVillage
Note: This sample is from the MarketingSherpa article:
How Sony Electronics Reoriented Its Marketing to Attract Both Genders
Phase 1
On-site ads promoting individual courses
Arrival message
Home page promo
Custom email
Landing page for test
Phase 2
On-site ads promoting individual courses
Arrival message
Home page promo
Custom email
Landing page for the rollout