MarketingSherpa.com Creative Samples Library

Sony's co-branded media effort with iVillage

Note: This sample is from the MarketingSherpa article:
How Sony Electronics Reoriented Its Marketing to Attract Both Genders

  1. Phase 1
    On-site ads promoting individual courses
    Arrival message
    Home page promo
    Custom email
    Landing page for test
  2. Phase 2
    On-site ads promoting individual courses
    Arrival message
    Home page promo
    Custom email
    Landing page for the rollout